MEDIA RELATIONS This Media Relations Guide aims to provide clear guidelines for interacting with the media to ensure consistent, accurate, and positive representation of Lutheran SeniorLife. Our goal is to foster strong relationships with the media, manage our public image effectively, and communicate our mission and values to a broad audience.
Key Principles • Consistency: Ensure all communications align with our brand values and messaging. • Transparency: Provide clear, accurate, and timely information. • Responsiveness: Respond promptly to media inquiries to maintain positive relationships. • Confidentiality: Protect the privacy and confidentiality of residents, staff, and proprietary information. Media Spokespersons Primary Spokesperson: Executive Director, CEO Backup Spokespersons: Director of System Marketing Only designated spokespeople are authorized to speak on behalf of Lutheran SeniorLife. Direct all media inquiries to the Director of Systems Marketing, 724-742-2249.
Media Inquiry Process • Receive Inquiry: Note the journalist’s name, contact information, media outlet, and deadline. • Contact: Notify the Executive Director and Corporate Marketing at corporate office at Scharberry Lane. • Acknowledge: Respond to the inquiry promptly, acknowledging receipt and providing an estimated response time. • Prepare: Coordinate with relevant internal stakeholders to gather accurate information. Draft a response aligned with our key messages. • Review: Have the response reviewed and approved by the designated spokesperson. • Respond: Deliver the response within the agreed timeframe, ensuring clarity and professionalism. • Follow-Up: Monitor the media coverage and correct any inaccuracies promptly. Key Messages • Mission and Values: Highlight our commitment to providing exceptional senior care and services. • Services and Programs: Provide information about our comprehensive range of services and programs designed to enhance the quality of life for seniors. • Community Impact : Emphasize our role in the community and the positive impact of our work. • Innovation and Quality: Showcase our dedication to innovation, quality care, and continuous improvement.
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