Lutheran SeniorLife Branding Guide (2025)

Media Tools •  Press Releases: Use press releases to announce significant news and updates. Ensure they are well-written, factual, and approved by the Director of Systems Marketing. • Press Conferences: Hold press conferences for major announcements or crises. Ensure thorough preparation and clear communication. • Social Media: Use official social media channels to share news, updates, and engage with the community. Monitor and respond to media interactions on these platforms.

Contact Information After-Hours Inquiries: Corporate Marketing, 724-776-1100 Media Inquiries: Director of Systems Marketing, 724-742-2249

SECTION THREE: COMMUNICATIONS GUIDELINES / 31

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