What is a Crisis? In the context of a crisis communication plan, a cri- sis is any unexpected event or situation that poses a significant threat to the health, safety, or well-being of residents, staff, or stakeholders, or that could severely impact the reputation, operations, or financial stability of the organization, necessitating immediate and effec- tive communication and response efforts. The purpose of the Crisis Communication Plan is to provide a framework for effectively managing and communicating during a crisis. This plan aims to ensure accurate, timely, and transparent communication to protect the reputation of Lutheran SeniorLife and en- sure the safety and well-being of its stakeholders. CRISIS COMMUNICATIONS
Objectives • Ensure the safety and well-being of those we serve, staff, and stakeholders. • Maintain trust and credibility with stakeholders through transparent communication. • Minimize damage to the reputation and operations of Lutheran SeniorLife. • Provide clear, consistent, and accurate information to all stakeholders.
32 / Lutheran SeniorLife Branding and Communications Guidelines / www.LutheranSeniorLife.org
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