Communication Protocols • Initial Response: Acknowledge the crisis, gather facts, and determine the initial message. • Stakeholder Communication: Residents and Families: Provide updates through direct communication channels (e.g., phone calls, emails). Staff: Communicate through internal channels (e.g., meetings, intranet). Media: Issue press releases and hold press conferences as needed. Regulatory Authorities: Notify and cooperate with relevant authorities. • Message Development: Ensure messages are clear, accurate, and
Social Media Management • Official Accounts: Use official social media accounts to provide updates, as appropriate. • Monitoring: Monitor social media channels for rumors and misinformation. • Engagement: Respond to concerns and questions from the public in a timely manner. Internal Communication • Staff Briefings: Conduct regular briefings to keep staff informed and address concerns. • Intranet Updates: Provide continuous updates on the intranet. • Support Resources: Offer counseling and support services to staff. Post-Crisis Evaluation • Debriefing: Conduct a debriefing session to evaluate the response. • Feedback: Gather feedback from stakeholders to identify areas for improvement. • Documentation: Document the crisis and the response efforts for future reference. • Improvement Plan: Develop an action plan to address any identified weaknesses.
consistent. Include: – What happened – Actions being taken – Measures to ensure safety and prevent recurrence – Contact information for further inquiries
Communication Channels • Internal Channels: Email, intranet, staff meetings, emergency notification systems. • External Channels: Website updates, social media, press releases, media briefings. Media Relations • Media Spokesperson: Designate a trained spokesperson to handle media inquiries. • Press Releases: Prepare and distribute timely and factual press releases. • Press Conferences: Schedule and conduct press conferences as needed. • Monitoring: Monitor media coverage and address misinformation promptly.
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