Example Structure for almost any situation
Closing Statements Reaffirm Commitment: End on a note that reassures your com- mitment to resolving the crisis and supporting those affected. Next Steps: Provide information on what to expect next in terms of updates or actions. Review and Revise: Ensure your talking points are aligned with your organization’s values and legal considerations. Practice Delivery: Spokespersons should practice delivering the talking points to ensure they come across as sincere and confident.
Core Message: “Our primary concern right now is ensuring the safety and well-being of everyone affected by this situation.” Acknowledge the Crisis: “We are aware of the incident that occurred and are taking it very seriously.” Express Empathy: “We understand the concerns and fear this situation may be causing, and our hearts go out to those impacted.” Action Plan: “We are working closely with authorities to investigate the cause of this incident and are implementing additional safety measures immediately.” Commitment to Communication: “We will continue to provide updates as more information becomes available and are committed to keeping everyone informed.” Closing Statement: “We appreciate your patience and support as we navigate through this challenging time together.”
SECTION THREE: COMMUNICATIONS GUIDELINES / 35
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