PRIMARY LOGO
The Lutheran SeniorLife logo serves as our official identifying visual symbol—a graphic mark to represent Lutheran SeniorLife in all communications, both external and internal. The dove is a common Christian symbol of peace, love and spirituality, which are values that form the foundation of Lutheran SeniorLife’s faith-based ministry of care for seniors. The dove creates a symbol of continuity. Together, the logo and color scheme are critical design elements in maintaining the identity for Lutheran SeniorLife. The dove and type together constitute the logo; neither should be used independently of the other.
Primary Logo Elements: The primary logo consists of the Lutheran SeniorLife name and the symbol of a dove. Usage: The primary logo should be used on all official documents, marketing materials, and digital platforms. Clear Space: Maintain a clear space around the logo equivalent to the height of the dove to ensure visibility and impact.
Live an Abundant Life ®
Preferred, Stacked Version
Preferred, Stacked Version with Brand Promise
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Horizontal Version
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6 / Lutheran SeniorLife Branding and Communications Guidelines / www.LutheranSeniorLife.org
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