03. Introduction To Move for the Planet
Fields Of Change: A Sustainability Handbook
Move for the Planet is a global initiative born from the belief that collective movement creates collective impact. adidas and Common Goal have teamed up for Move for the Planet to fund projects around the world, all with one central mission – to provide education on sustainability and make sports facilities more resilient against extreme weather conditions. Since 2023, adidas has encouraged people around the world to participate in Move for the Planet, turning sport activities into action, and pledging to donate the money raised through the initiative to local Common Goal projects. In the first year, the focus was on renewing a community’s sports facilities using recycled material and providing training on how to reduce plastic waste. The second year focused on educating about sustainability and enhancing facilities to make them more resilient against extreme weather conditions. By teaming up with Common Goal, Move for the Planet is inspiring global climate action to support global Sport For Good organisations in embracing sustainable operations and engage their communities in the climate conversation. INTRODUCTION TO MOVE FOR THE PLANET
So why are Sport For Good organisations such great agents of change?
• They have a lot of experience in using sport as a tool to engage with local communities, providing a relatable hook to capture their interest and get them thinking about sustainability to co-create highly relevant solutions. • They are deeply rooted in local communities. Sport For Good organisations serve as a valuable platform for inspiring positive change, and fostering a sense of shared responsibility within communities, ultimately enhancing the well-being of residents and promoting environmentally- conscious behaviour. • They rely on communities as the main agent for change, carrying the knowledge to overcome local obstacles, and making sure solutions have diverse perspectives and local people in mind.
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