December 2025

According to The Perryman Group, a job would be created in the Permian Basin if every person here spent just a little more each year: · 58 cents more at a local retail store · 27 cents more at a local restaurant · 43 cents more on local professional services If local purchasing in the Permian Basin rose to the levels seen in other regions, The Perryman Group estimates: · $4.1 billion in additional direct spending at local retail, restaurant, and service businesses · A total impact of $1.6 billion in increased gross product · More than $940 million in additional personal income · Nearly 19,500 new JOBS across the region

Buy the Basin isn’t just about pride in where we live. It’s about economic resilience and about keeping opportunity here.

It’s about ensuring that the success of the Permian Basin is built by the people who call it home.

Consumer purchasing habits have shifted dramatically in recent years, with many opting to shop online rather than in our own communities. Whether you’re shopping for everyday essentials, special occasions, services or gifts, consider whether a local option exists. Many businesses here now offer the same conveniences—online ordering, same-day pickup, curbside delivery—and something the internet can’t match: the ability to see and feel the quality of what you’re buying.

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