December 2025

SHOP LOCAL THIS HOLIDAY SEASON

Why should you shop local this holiday season?

1. It keeps dollars in our community. Local businesses recirculate more money back into the Midland economy than national chains. very purchase helps support jobs, wages, and reinvestment in the businesses that make our community thrive. 2. It sustains the small businesses that give Midland its personality. From family-owned restaurants to boutique retailers and homegrown service providers, local businesses shape Midland’s culture. Supporting them ensures that Midland remains vibrant, diverse and full of local flavor.

3. It strengthens job creation and workforce development. Small businesses are among the largest employers in Midland. When you shop local, you help create and retain jobs — from first-time employment opportunities to long-term careers that keep families rooted here. 4. It fuels community investment. Local business owners are often the first to sponsor Little League teams, donate to school fundraisers, support nonprofits, and invest in community projects. When they do well, Midland benefits. 5. It reduces environmental impact. Choosing nearby businesses cuts down on transportation and shipping. Local shops often source goods regionally, reducing the carbon footprint while boosting regional suppliers.

6. It builds relationships and pride of place. Shopping locally means interacting with people who know your name, care about the community and take pride in what they provide.

7. It helps sustain a resilient local economy — especially in an energy-driven region. A diverse local business base makes Midland stronger through economic cycles. Supporting local enterprises helps balance and stabilize the community beyond energy-sector highs and lows.

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