Yolofsky Law - November 2020

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YOUR NEXT STEP What other goals should you be focused on for the first quarter of 2021? Consider how well or how poorly you weathered the last nine months. This is a great time to address any issues that may have come up. I’ll leave you with a few more questions and ideas to help you with first-quarter goals: • Was your cash flow decimated? How did a reduced cash flow impact your business? How can you mitigate this in the future? (Potential goals: increase business savings, find alternative sources of revenue, etc.) • Did you have to suspend products or services? What led to this suspension? Were these products/services useful at bringing in new or recurring business? Did they help your bottom line? (Potential goals: streamline or phase out products/services that no longer serve the same purpose that they once did.) Before you start setting goals, answer the above questions or other questions that the past year has left you with. Home in on your pain points from 2020 and focus on addressing those in the upcoming quarter. Turn those weaknesses into strengths and start 2021 with a fresh perspective and a fresh set of goals.

Current data follows similar trends. In July 2020, Lenovo published a study on 20,000 workers who had shifted to a remote model in the wake of COVID-19. The study reconfirmed that productivity increased among those workers, with 63% reporting an increase in productivity (this includes completing more tasks on any given day, completing more tasks ahead of schedule, and being less distracted throughout the day). At the same time, many businesses reported that they saved money by shifting part, or all, of their workforce to a remote model. While upfront, short-term costs of this new setup can be substantial, the long-term costs (and savings) may be worth it. Fewer employees on-site may mean a business can consolidate space and save on rent, utilities, and taxes.

What’s the final lesson in this example? Many businesses are deciding to go fully remote. Shifting to a remote business model might be one of your first goals for the first quarter of 2021. If you’ve shifted employees to work remotely on a part-time basis, you’re already halfway there. The next step is to look closely at the numbers (costs, employee metrics, customer metrics, etc.) and work with your team to make it a long-term reality.

CABIN FEVER HAS NEVER BEEN SO STYLISH Is ‘Glamping’ the Perfect Winter Getaway?

When COVID-19 struck the U.S., travel restrictions had people canceling their vacation plans left and right. This meant that many would-be vacationers had to find some getaways a little closer to home — namely, camping trips and their fancier cousin, glamping trips. If you haven’t heard of “glamping” before, it’s essentially glamorous camping. You have access to the beautiful, rugged outdoors as well as all the comforts of home. While traditional winter camping certainly wouldn’t be a relaxing getaway for most people, glamping during the winter months can give you access to the peace of the outdoors like you’ve never experienced before without so much as a shiver or sniffle.

fever that besets us all during the cold, dark winter days, you might be thinking: How can I make sure I have the best glamping experience possible? Luckily, there are a few tips and tricks you can apply to any glamping location to ensure that your time away from home is just as relaxing as that Caribbean cruise would have been.

STEP 2: DECIDE HOW YOU WANT TO SPEND YOUR TIME. Obviously, the point of glamping is to spend time in the great outdoors with winter activities, such as snowshoeing, snowmobiling, and other fun snow activities. However, glamping really shines during the frigid evenings. You can retreat indoors, throw some logs in the stove, prepare some hot cocoa or cider, and just watch the snowfall from your window. There’s no right or wrong way to glamp. All that matters is spending time in the wilderness with all the comforts of home — all while feeling refreshed and at peace.

STEP 1: DECIDE WHICH KIND OF LODGING YOU WANT.

Glamping shelters come in all shapes and sizes depending on the level of comfort you desire on your trip. The most rugged glamping lodgings usually still include a wood-burning stove and a nice comfy bed, whether you opt for a log cabin or a specialized glamping tent (sometimes called a yurt). However, some of the more posh options include amenities like fresh linens, private bathrooms and showers, fully stocked kitchenettes, and even TVs.

If you’ve decided to make glamping your go-to method of escape from the cabin

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