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The Koenig & Bauer management team then went outside and joined the students in transferring live saplings into empty breakfast cereal boxes to be brought home with instructions on how to plant them. Created in 2010 by the PPC, the TICCIT program is held at schools across the country around Earth Day. After classroom learning sessions, students pot tree saplings into paperboard cartons filled with soil to take home and plant with their families. The paper cartons will naturally biodegrade once plant- ed, completing the “trees into cartons, cartons into trees” lifecycle. In addition, Koenig & Bauer’s CI flexographic printing press division is investing in additional ser- vice technicians, consolidating its assembly opera-

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tions for faster build time, and reportedly making it easier for customers to order essential parts. The flexographic division is actively watching and responding to big global trends such as sustainabil- ity and recyclability of materials, according to the company, and its research and development team is actively testing materials, like new recyclable res- ins, to help the industry move forward. “During the past year, our flexo customers have reported an increased demand for plastic food packaging,” said Daniel Vilchez, Koenig & Bau- er’s Flexo Sales Director-Americas. “Data has also shown that the growing e-commerce trade is calling for weight-saving, flexible packaging.” To answer customer needs, Koenig & Bauer has invested in additional new service technicians to work hand-in-hand with customers. Additionally, Koenig & Bauer is planning to launch Webshop, an initiative that originated from its newspaper division. Webshop provides custom- ers with an online portal to easily order parts and other consumable items.

In addition to its bi-weekly print edition, Flexo Market News also offers unprecented online reach for advertisers, as well. * Every ad in our print edition appears in our online edition, which includes a link back to your company’s website. • Banner ad opportunities exist at both www.flexomarketnews.com and www.nvpublications.com.

• Exclusive online sponsorships allow your company to have sole ownership over online content, in addition to your ad on a web blast that goes to our readers. • Web blast sponsorships that reach our entire

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4 May 9, 2022 Flexo Market News

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