Check our our December newsletter!
The Profit Vault December 2025
WHILE EVERYONE ELSE IS SLOWING DOWN, YOU’LL BE SELLING OUT WHY PHARMACIES THAT PREP IN DECEMBER WIN BIG IN JANUARY
STOP WAITING FOR ‘SOMETHING NEW.’
“How to restart your energy in 2026” “What pharmacists really take for immune support” “Top 3 vitamins for better sleep” Use your phone, your counter, and your authentic personality. No need for studio lights, just your real expertise. These clips can power your social channels, website, and even in-store displays. When your customers see your face popping up with real advice, they won’t just buy. They’ll believe. AUTOMATE YOUR HOLIDAY MARKETING. You don’t need to be glued to your screen during the family dinner. Let automation handle your engagement. Schedule a simple three-part email campaign that quietly runs while you sip your cocoa:
December might feel like a time to slow down, but as an independent pharmacy owner, it’s your golden window. While competitors wind down for the holidays, this is your chance to gear up and lock in your most profitable January yet. When the clock strikes midnight on New Year’s Eve, your community will start searching for energy resets, immune boosters, and healthier routines. The question is: Will your pharmacy be ready to meet that surge or scrambling to catch up? PLANT THE SEEDS NOW FOR A PROFITABLE START. The truth is that January’s profits are decided in December. That lull between Christmas and New Year’s? That’s not downtime, that’s your prep time. Take one day in early December and declare it your Planning Day. No phone calls. No walk-ins. Just you and your team mapping out:
Recently, I’ve noticed a widespread misconception: You need to buy a whole new load of products to have a promotion. The truth is that you don’t need new inventory to make new profits . You just need fresh packaging and a smart story. Pull from what you already have and create irresistible “Resolution Bundles” that turn your existing stock into solutions your customers already want. Try these ready-to-sell kits:
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Weight Reset Pack: Protein + Berberine + Fiber + Free body- composition scan Energy Starter Kit: CoQ10 + B-Complex + Magnesium Immunity Shield: Vitamin C + Zinc + Probiotic + Elderberry
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“Get Ready to Reset”: Inspire them to think about wellness before the rush. “Our 2026 Health Kits Are Here”: Spotlight your bundles. “Crush Your Goals With Local Help”: Invite them in for a personalized plan.
Add bright shelf signage, QR codes, and digital graphics that grab attention before customers even hit the counter. Assign each staff member a bundle to “own,” and gamify it: Offer a small reward for whoever sells the most by mid-month. BECOME THE GO-TO VOICE FOR HEALTH RESETS. People trust pharmacists. So, use that credibility to your advantage before influencers flood the feeds. This December, film five short, high-energy videos that answer the questions everyone’s already Googling:
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January’s promotions and signage
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Two weeks of social posts
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Educational videos
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Product bundles
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Automated emails
You’ll end the day with your first quarter marketing locked and loaded while other pharmacies are still digging through last year’s leftovers. Momentum doesn’t start on Jan. 1. It starts the moment you take December seriously.
By the time the rest of the world is shaking off New Year’s Eve, your campaign is already converting.
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HIT 4.7 STARS AND STAY THERE Your Google Business Profile Is Gold, Here’s How to Cash In
PROTECT YOUR REPUTATION, ONE RESPONSE AT A TIME Every review deserves a reply. Why? Because people don’t just read your stars, they also read how you respond. Here are three friendly, ready-to-go templates to save time: • Positive: “We’re thrilled you loved your visit, thanks for supporting local!” • Neutral: “Thank you for your feedback! We’re always looking for ways to improve.” • Negative: “We’re sorry your experience wasn’t perfect. Please call us so we can make it right.” Even just a simple response like this shows every future reader that your pharmacy cares. KEEP IT HUMAN If your GBP looks like a stock photo gallery, you’re missing the point. Patients want to see you . Post pictures that show your team helping customers, hosting community events, or smiling behind the counter. A good mix is about half staff photos, a quarter store displays, and a quarter community moments. Think of it as your ongoing highlight reel. DON’T FLY BLIND, USE INSIGHTS Every month, take five minutes to review your profile’s Insights tab. It reveals how people are finding you and what they’re searching for, maybe “immunizations” or “vitamin supplements.” Use those exact words in your weekly posts and photo captions to strengthen your visibility even more. THE 4.7-STAR CHALLENGE Make this your team’s new mission:
When was the last time you looked at your pharmacy’s Google Business Profile, and we mean really looked at it? For most independent pharmacy owners, it’s a “set it and forget it” kind of thing. But you need to recognize that your Google Business Profile is your storefront window to the world, and it’s free. When you treat it like an active, living part of your business, you turn casual Googlers into loyal customers. YOUR MOST POWERFUL FREE MARKETING TOOL Your Google Business Profile (GBP) is where customers go to decide if you’re worth visiting. They glance at your star rating, scan a few reviews, check your hours, and make a judgment in seconds. A half-empty profile or outdated info is like a flickering “Open” sign on a busted window. But a profile that’s accurate, fresh, and full of life? That builds instant trust. Consistency isn’t just good marketing. It’s Google’s love language. Regular updates tell the algorithm (and your community) that your pharmacy is alive and thriving. When you stay active, you rise in search rankings and stay top of mind for patients choosing where to fill prescriptions or buy supplements. 3 SIMPLE MOVES THAT BOOST YOUR RANKING You don’t need a marketing degree or fancy software to win on Google. All you need is a consistent rhythm. We recommend following this simple weekly plan:
1. Maintain a 4.7+ star rating. 2. Hit 100% response rate within 48 hours. 3. Earn 10 new reviews per month.
Assign one staff member to track it on a weekly basis. Maybe even make it a friendly competition and reward whoever drives the most reviews or takes the best photo. READY TO TAKE IT FURTHER? Before the new year rush, audit your Google Business Profile . Make sure your hours, phone, and website match your site exactly. Confirm the right person gets review notifications (not an ex-employee or old owner). If you want help tightening your strategy, join Coach Mike’s live office hours and daily implementation calls. He’ll walk you through GBP optimization step by step so your pharmacy hits January firing on all cylinders.
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Monday: Respond to every review, good or bad. Wednesday: Upload three new photos (people, products, events).
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Friday: Post a quick update or special offer.
It’s a 15-minute habit that transforms your visibility. And if you really want to take it up a notch, use review request cards with QR codes at checkout. Patients love quick, easy ways to share positive feedback, and those reviews are digital gold.
Because when your Google profile shines, so does your business, and that 4.7-star glow is worth every minute.
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Before the Clock Strikes Midnight How to Capture Expiring FSA Dollars Before They Vanish
BUILD YOUR ‘FSA/HSA ELIGIBLE ZONE.’ Start by creating a can’t-miss front-end display labeled “Use It or Lose It!” Stock it with your most common FSA-eligible items, such as cough and cold medicine, thermometers, probiotics, allergy medications, and more. Even though most of your inventory qualifies, highlighting the top 20 eligible products makes it easy for customers to grab what they need. Print a one-page flyer listing these top items and hand it out at checkout. To make shopping effortless, add clear shelf tags or stickers that read “FSA Eligible.” The easier you make it, the more likely they are to buy before time runs out. ACTIVATE YOUR CAMPAIGN: SIMPLE AND EFFECTIVE You don’t need a complicated marketing plan. Just be consistent and clear with this quick three-part social media campaign:
The countdown is on, and not just for the holidays. It’s prime time to capture year-end cash flow from patients sitting on unspent FSA and HSA dollars. Every year, millions of Americans forget they’ve got money left in these accounts, and when the clock hits midnight on Dec. 31, that money disappears. So, how can you cash in? Help your patients keep more of what’s theirs and boost your own bottom line just by running a simple, well-timed “Use It or Lose It” campaign. DON’T LET THOSE DOLLARS SLIP AWAY. FSAs and certain HSAs operate on a strict “use-it-or-lose-it” rule. That means if patients don’t spend those funds by year-end, the balance is gone for good. Think about how often your patients come in talking about tight budgets or looking for savings. This is literally money they’ve already saved for health care expenses.
You’re not selling them something extra; you’re reminding them to use funds they’ve already earned. And here’s the kicker: They’re going to spend that money somewhere. Why not make sure it’s at your pharmacy?
1. “Got an FSA or HSA card? It expires soon!”
2. “Shop these eligible health essentials before Dec. 31.”
3. “Final reminder: Use your benefits before they’re gone.”
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TAKE A BREAK
CARDINAL COOKIES FROSTY GINGERBREAD GIFTS MENORAH
MITTENS PEPPERMINT PINECONES SAGITTARIUS SNOWBALL YULE
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Outsmart Google’s AI Stop Paying for Ads and Own Google Rankings With Simple Steps
STEP 3: USE AI TO DRAFT, THEN ADD YOUR VOICE.
SEO can sound intimidating with its algorithms, rankings, and AI updates. It’s easy to feel like you need a Silicon Valley data scientist just to show up on Google. But let’s step back to the basics: Google’s AI doesn’t want fluff, formulas, or keyword-stuffed nonsense. It wants proof you’re the real expert in town, aka the one who knows your patients, your streets, and your community inside out. And you don’t need a fancy SEO agency to do that. You just need consistency, authenticity, and a dose of local pride. GOOGLE’S NEW RULES? BE HUMAN The latest wave of Google updates is crystal clear: The algorithm is tired of robotic, soulless content. It’s rewarding what real pharmacies do best: educating, connecting, and showing up for people. That means your best “SEO strategy” is the one that sounds like you . The pharmacy that answers real questions, shares practical advice, and celebrates local life will always rise above the chain down the street. Forget outdated SEO hacks. Here’s how you actually climb the ranks as 2025 ends. STEP 1: CLAIM YOUR TERRITORY. Google doesn’t know who’s the best pharmacist in town unless you tell it … everywhere. Start by putting your city name and specialty in every page title and headline: “Southlake Pharmacy – Hormone Balance Experts” Embed a Google Map on your homepage and mention the neighborhoods you serve, the nearby landmarks, and even the local nicknames people use. (If your patients call it The Triangle Zone or any other local lingo, you should, too.) When you sound like a local, you rank like a local. STEP 2: MAKE GOOGLE TRUST YOU. Just like any other customer, Google needs proof before it sends people your way. Give it exactly what it’s looking for: structure, clarity, and authority. Build individual pages for your top services , whether that’s vaccines, compounding, hormone therapy, or weight management. Another game-changer? Add real FAQ sections using the exact questions your patients ask :
AI tools can outline a blog post in a matter of seconds. And while it’s tempting just to publish them as is, you need to put in just a little more effort to impress Google. Edit and customize so you don’t sound like a robot. Add your perspective, your tone, your patient stories. AI can help you write. Only you can make it resonate. STEP 4: KEEP MOVING. GOOGLE LOVES MOMENTUM. SEO rewards activity. That means showing Google and your patients your business is alive and thriving. Follow this simple rhythm every month:
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Publish one new blog post (300–500 words).
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Add one new FAQ.
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Upload three new photos (rename them with your city + topic! Example: “Southlake-immune- support-pharmacy.jpg”). Reply to every review (yes, even the not-so- glowing ones).
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And here’s the secret weapon too many ignore: Your Google Business Profile. Post every week. Add new photos. Share offers or community updates. Google sees that activity as fresh content and ranks you higher for it. STEP 5: BE CONSISTENT OR BE INVISIBLE. This isn’t a one-and-done deal. The pharmacies that win are the ones that show up month after month, post after post. When you follow these small, repeatable steps, you’ll see your pharmacy rise into Google’s top three local results naturally. No paid ads. No gimmicks. Just earned trust and visibility. WANT TO HIT THE GAS? Don’t wait until your competition figures this out. Join Coach Mike’s live office hours and daily implementation calls to turn your SEO plan into action. Because in 2026, the independent pharmacies that dominate online won’t be the ones with the biggest budgets. It’ll be the ones with the clearest voices and the guts to show up.
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“Do I need a prescription for semaglutide?”
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“Can I use my HSA card for supplements?”
• “What’s the difference between BHRT and traditional therapy?”
Every answer you publish online saves you time at the counter and builds your credibility with Google and your community.
Ready to take your local SEO from “set it and forget it” to unstoppable? Let’s do it together. Join us inside the member portal or catch the next live session.
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Sticker Shock Survival Raise Prices Without Losing Customers
BE TRANSPARENT The quickest way to send your customers running for the hills is to raise your prices without notice or explanation. If you charge them more for the products or services they’ve used for years, they deserve to know why. If you don’t explain, your customers will assume you based the decision on greed. Email your customers or post on your brand’s social media page whenever you need to announce that you will have to raise the price of your products. Be honest and straightforward — this is not a time to beat around the bush. While this keeps your customers in the know, it also has another unintended effect. Those who love your products or service will rush to purchase before the prices increase. Another feature you should consider enabling if your business has an online presence is to add additional information to your checkout page. Instead of raising the costs of your goods, clearly show that the price increase comes from tariffs or another variable when your clients are about to check out. This will help them see that the rise in cost is entirely out of your control. ADAPT YOUR MARKETING Many businesses exclusively use marketing to highlight upcoming promotions and sales, but this won’t be a reasonable option once your prices increase. If you start promoting sales in line with what your full price was a year ago, your customers will grow frustrated. Instead, you need to pivot your marketing altogether and find a new approach to connecting with your base. One of the best ways to do this is by focusing your marketing efforts on the “why” behind the purchase. Your customers need a reason to buy from your business, especially if they can get similar products or services for a lower price elsewhere. Think about what separates your company before putting on your creative hat and developing a story around your brand. Consider who made your product, what it represents, and why it’s worth purchasing for your customers. You need to connect with their emotions if you want them to remain loyal when prices rise. When you have to raise your prices, the last thing you want is for your customers to think you’re doing it out of greed. Adjusting your marketing and being transparent can give your customers a reason to continue buying from you.
Over the past few years, we’ve watched prices rise at the grocery store, gas pump, restaurants, and just about everywhere else we spend money. Tariffs have left many business owners feeling like they must raise prices to offset their potential cost, but this can create new concerns, as the increased prices will put some customers off. Thus, business owners are caught between a rock and a hard place. You can’t realistically eat the cost of tariffs or inflation while expecting to earn the same profit. However, if you raise prices, you risk scaring away customers who can no longer afford or want to spend so much on your products or services. So, what do you do? If you’re a business owner, you’ve likely already contemplated the potential cost of tariffs to your business and developed a plan to stay afloat. Most of you will likely have to raise prices to maintain profits, pay your workforce, and keep the same quality of products and services. You may have done this once and are now looking at a second price increase within a year. In these uncertain times, your business’s success depends on your actions and the relationships you’ve developed with your customer base. As you start developing your business plans for 2026, consider including an action plan in case you need to raise prices. If you’re unsure what you may need to do, don’t worry! We’ve got some solutions that could prove very beneficial for your business.
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... continued from Cover
Every step builds the foundation for your best start of the year.
TURN CHECKOUTS INTO CONVERSATIONS THAT BUILD LOYALTY. Print a “New Year Health Goals” card for customers to fill out at checkout. Ask what they want to focus on, such as better sleep, more energy, or immunity support, and connect them to the right bundle, supplement, or consultation. It’s a five-second gesture that starts a five-year relationship. And don’t forget your team. Motivate them with gamified challenges, such as bingo cards, leaderboards, and prizes for engagement. When your staff is fired up, your sales numbers follow. START THE DECEMBER PROFIT COUNTDOWN. There’s no time to wait. Before the holidays hit full swing, make sure you’ve checked these boxes:
YOUR MOVE. MAKE THIS DECEMBER COUNT. Need graphic design help for all your signage needs? We have our members covered: • Essentials & Up Members: Request your custom New Year graphics now and have your January promotions ready in no time. • Basic Members: Download editable templates and start creating your own campaigns today. Want personalized help? Join Coach Mike’s live office hours and daily implementation calls to hit January at full throttle.
Don’t wait for January to bring opportunity to your door. Build it now. Because the pharmacies that plan in December won’t just ride the “New Year, New Me” wave. They’ll own it.
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Book your “Planning Day” this week.
• Design and print your “New Year, New Me” January signage. • Build and photograph three Resolution Bundles. • Record five short, authentic videos. • Schedule your email sequence. • Print your customer goal cards. • Fire up your team with a January sales challenge.
HAVE A LAUGH
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15-Second Videos That Pull Patients In Your Expertise Deserves an Audience. Reel It, Teach It, Sell It.
Too many pharmacists undervalue what they know. Your patients care about vitamin D, probiotics, sleep aids, energy boosters, and immune support. When you share your expertise in quick, digestible videos, you teach, influence, and sell without feeling salesy. And the holidays? People are thinking about resolutions, and they’re ready to buy. Forget expensive cameras or hiring an agency. All you need is your pharmacy, your expertise, and a smartphone. Done right, 15-second Instagram and Facebook Reels, YouTube Shorts, or TikToks can put your name on everyone’s radar and bring new patients through your door. HOOK. TEACH. INVITE. REPEAT. Here’s the formula that works every time: Hook, Teach, and Invite (HTI) . Less than 20 seconds. One clear idea and one simple call-to-action. That’s it. Short, sharp, and magnetic. Ready-to-film examples? Glad you asked: Hook: “Feeling drained after the holidays?” Teach: “Here are two vitamins that boost energy naturally.” Invite: “Stop by [Pharmacy Name] to build your custom energy bundle.” Hook: “Still coughing from last week’s cold?” Teach: “Try this pharmacist-recommended throat spray, non- drowsy and effective.” Invite: “We have it in stock, just ask at the front counter.” Hook: “Having trouble sleeping again?” Teach: “Magnesium glycinate helps calm your mind and muscles.” Invite: “ We carry several forms, so come see which fits you best.” Hook: “Want to start your New Year’s goals early?” Teach: “Our 5-Day Reset Kit makes it easy to eat better and feel energized.” Invite: “Pick one up before Dec. 31.” Hook: “Most people are low on vitamin D and don’t even know it.” Teach: “It supports immunity, mood, and metabolism.” Invite: “Ask for our quick vitamin D check and supplement options.” Hook: “Here’s one mistake we see all the time with probiotics.” Teach: “People stop too soon. Your gut needs at least four weeks.” Invite: “We’ll help you choose one that actually works.” Hook: “Do your kids hate taking vitamins?” Teach: “We have chewable and gummy forms they’ll actually enjoy.” Invite: “Stop by to sample our pharmacist-approved kid favorites.”
There’s no need to be picture-perfect or pull off a high-end production. Just aim for visibility, consistency, and authority. Remember, every video reminds your community you’re the trusted expert in town. EASY WINS FOR BIG IMPACT You can record eight videos in one hour . Change your shirt, your background, or the aisle you’re in. Natural light, clear speech, a smile, and boom. You’re done. Just don’t forget captions, since most viewers watch videos with the sound muted. We often recommend CapCut for AI-generated captions , but any tool that works for you is fine. Once your videos are ready, you can schedule two posts per week . Aim for one educational and one promotional post. To garner the most views, cross-post to Instagram, Facebook, TikTok, and YouTube Shorts. As you move forward, keep a simple log to track engagement and store mentions. And most importantly? Repeat your top-performing topics monthly. Your community will start to recognize your face, your voice, and your expertise, and that familiarity converts to visits, prescriptions, and sales. TAKE THE CHALLENGE Here’s your New Year’s Resolution: Record seven 15–20-second videos this week using the HTI framework. Post them. Watch engagement soar. Watch new patients walk in. No studio. No budget. Just you, your knowledge, and a smartphone. Your pharmacy can become the go-to authority everyone in your community recognizes, trusts, and chooses all with 15 seconds of video magic.
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417 Ravenaux Dr. Southlake, TX 76092
561-379-7750 DiversifyRx.com
INSIDE THIS ISSUE
1
Transform Slow December Days Into a Sales Surge
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Google Business Secrets Every Independent Pharmacy Needs
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Turn Forgotten FSA Funds Into a December Sales Surge
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Google’s 2025 Algorithm Wants You to Show Up … Here’s How
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The Right Way to Raise Prices
Reel Your Way to 15 New Patients in Just 15 Seconds
... continued from Page 3
Follow up with a text blast : “ Don’t let your FSA expire! Stop by [Pharmacy Name] this week to grab eligible health items.” And send one email titled : “5 Smart Ways to Use Your FSA Before It’s Gone.” These quick reminders put your pharmacy front and center when patients are deciding how to spend their remaining funds. TURN YOUR PRODUCTS INTO ‘KITS THAT SELL THEMSELVES.’ Bundle your bestsellers into ready-to-grab packs with names that resonate:
quick reminder can be the nudge a customer needs to spend before the deadline. ACCESS YOUR DONE-FOR-YOU MARKETING KIT. To make this even easier, we’ve created an entire graphic design template bundle with ready-to-use materials , including signs, social posts, flyers, and more. • Basic Members: Download your editable templates directly from the membership portal. • Essentials & Up Members: Request fully customized graphics designed for your pharmacy’s brand. Everything you need to launch your “Use It or Lose It” campaign is ready inside your portal, no design skills required. WRAP UP THE YEAR STRONG. The FSA deadline is a golden opportunity for you. You’re helping your community save real money while keeping your shelves moving and your revenue flowing into the new year. So, don’t wait until Dec. 30. Log into your portal. Download your campaign kit. Help your patients (and your profits) make the most of every dollar before it’s gone for good.
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Cold & Flu Readiness Kit
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Healthy Essentials Bundle
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Pain & Recovery Pack
Attach an FSA/HSA tag and make them visible at the register. Shoppers love convenience, especially during the holiday rush. TRAIN YOUR TEAM TO ASK THE MAGIC QUESTION. A simple script can drive major results. Every cashier should ask: “Would you like to use your FSA or HSA card today?” That
Use it, or lose it. The clock is ticking.
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Published by Newsletter Pro | NewsletterPro.com
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