Before the Clock Strikes Midnight How to Capture Expiring FSA Dollars Before They Vanish
BUILD YOUR ‘FSA/HSA ELIGIBLE ZONE.’ Start by creating a can’t-miss front-end display labeled “Use It or Lose It!” Stock it with your most common FSA-eligible items, such as cough and cold medicine, thermometers, probiotics, allergy medications, and more. Even though most of your inventory qualifies, highlighting the top 20 eligible products makes it easy for customers to grab what they need. Print a one-page flyer listing these top items and hand it out at checkout. To make shopping effortless, add clear shelf tags or stickers that read “FSA Eligible.” The easier you make it, the more likely they are to buy before time runs out. ACTIVATE YOUR CAMPAIGN: SIMPLE AND EFFECTIVE You don’t need a complicated marketing plan. Just be consistent and clear with this quick three-part social media campaign:
The countdown is on, and not just for the holidays. It’s prime time to capture year-end cash flow from patients sitting on unspent FSA and HSA dollars. Every year, millions of Americans forget they’ve got money left in these accounts, and when the clock hits midnight on Dec. 31, that money disappears. So, how can you cash in? Help your patients keep more of what’s theirs and boost your own bottom line just by running a simple, well-timed “Use It or Lose It” campaign. DON’T LET THOSE DOLLARS SLIP AWAY. FSAs and certain HSAs operate on a strict “use-it-or-lose-it” rule. That means if patients don’t spend those funds by year-end, the balance is gone for good. Think about how often your patients come in talking about tight budgets or looking for savings. This is literally money they’ve already saved for health care expenses.
You’re not selling them something extra; you’re reminding them to use funds they’ve already earned. And here’s the kicker: They’re going to spend that money somewhere. Why not make sure it’s at your pharmacy?
1. “Got an FSA or HSA card? It expires soon!”
2. “Shop these eligible health essentials before Dec. 31.”
3. “Final reminder: Use your benefits before they’re gone.”
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