15-Second Videos That Pull Patients In Your Expertise Deserves an Audience. Reel It, Teach It, Sell It.
Too many pharmacists undervalue what they know. Your patients care about vitamin D, probiotics, sleep aids, energy boosters, and immune support. When you share your expertise in quick, digestible videos, you teach, influence, and sell without feeling salesy. And the holidays? People are thinking about resolutions, and they’re ready to buy. Forget expensive cameras or hiring an agency. All you need is your pharmacy, your expertise, and a smartphone. Done right, 15-second Instagram and Facebook Reels, YouTube Shorts, or TikToks can put your name on everyone’s radar and bring new patients through your door. HOOK. TEACH. INVITE. REPEAT. Here’s the formula that works every time: Hook, Teach, and Invite (HTI) . Less than 20 seconds. One clear idea and one simple call-to-action. That’s it. Short, sharp, and magnetic. Ready-to-film examples? Glad you asked: Hook: “Feeling drained after the holidays?” Teach: “Here are two vitamins that boost energy naturally.” Invite: “Stop by [Pharmacy Name] to build your custom energy bundle.” Hook: “Still coughing from last week’s cold?” Teach: “Try this pharmacist-recommended throat spray, non- drowsy and effective.” Invite: “We have it in stock, just ask at the front counter.” Hook: “Having trouble sleeping again?” Teach: “Magnesium glycinate helps calm your mind and muscles.” Invite: “ We carry several forms, so come see which fits you best.” Hook: “Want to start your New Year’s goals early?” Teach: “Our 5-Day Reset Kit makes it easy to eat better and feel energized.” Invite: “Pick one up before Dec. 31.” Hook: “Most people are low on vitamin D and don’t even know it.” Teach: “It supports immunity, mood, and metabolism.” Invite: “Ask for our quick vitamin D check and supplement options.” Hook: “Here’s one mistake we see all the time with probiotics.” Teach: “People stop too soon. Your gut needs at least four weeks.” Invite: “We’ll help you choose one that actually works.” Hook: “Do your kids hate taking vitamins?” Teach: “We have chewable and gummy forms they’ll actually enjoy.” Invite: “Stop by to sample our pharmacist-approved kid favorites.”
There’s no need to be picture-perfect or pull off a high-end production. Just aim for visibility, consistency, and authority. Remember, every video reminds your community you’re the trusted expert in town. EASY WINS FOR BIG IMPACT You can record eight videos in one hour . Change your shirt, your background, or the aisle you’re in. Natural light, clear speech, a smile, and boom. You’re done. Just don’t forget captions, since most viewers watch videos with the sound muted. We often recommend CapCut for AI-generated captions , but any tool that works for you is fine. Once your videos are ready, you can schedule two posts per week . Aim for one educational and one promotional post. To garner the most views, cross-post to Instagram, Facebook, TikTok, and YouTube Shorts. As you move forward, keep a simple log to track engagement and store mentions. And most importantly? Repeat your top-performing topics monthly. Your community will start to recognize your face, your voice, and your expertise, and that familiarity converts to visits, prescriptions, and sales. TAKE THE CHALLENGE Here’s your New Year’s Resolution: Record seven 15–20-second videos this week using the HTI framework. Post them. Watch engagement soar. Watch new patients walk in. No studio. No budget. Just you, your knowledge, and a smartphone. Your pharmacy can become the go-to authority everyone in your community recognizes, trusts, and chooses all with 15 seconds of video magic.
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