Ever notice how some spaces feel better than others? You can walk into a room and instantly feel more relaxed, even if it’s unclear why. It turns out that a room’s shape might have more to do with that than the furniture inside. Lately, curved architecture is trending in residential home design, and one of the main reasons is the positive shift in mood these curves bring to a space. Studies show that people prefer curves and rounded edges to hard angles. It makes sense when you think about it. Nature is full of curves. You see them everywhere: tree canopies, rolling hills, river stones, and even our bodies. Familiar forms put our minds at ease. Some research links curved spaces to reduced stress, a feeling of safety, and a boost in mood. In home design, curves promote good flow and soften transitions between spaces. And builders today have more ways to bring rounded elements into a home. CNC machines, 3D printers, and new drywall framing systems make creating soft-edged interior spaces and design elements easier and more affordable. But you don’t have to renovate your house to bring in the curve. You can ease into it. Home Design That Flows The Power of the Curve
a circular one, and suddenly the flow of a room changes. If you are remodeling, consider an arched pass-through between the kitchen and dining room or a rounded edge on the kitchen island. Built-ins with curved shelving or banquette seating can soften a space without taking over the entire layout. What matters most is how your eye travels. Curves can guide you through a room, and simply adding a few to your home’s layout can change how it looks and feels. That’s a design choice we can all get behind.
A round mirror in the hallway changes the way light bounces. A lamp with a soft arc can pull a corner together. Swap out a square coffee table for
ASK YOUR CONTRACTOR More People Want to Know: ‘Are You One of “the Cousins”?’
Our employees, Calvin, and I have encountered growing number of strangers around town who ask, “Hey, are you ‘the cousins’?” Thanks to our company trucks, billboards, and radio ads on KDKA-AM, our company is gaining a higher profile. People all over our service area are
seeing company trucks with our new brand logo and colors. Calvin and I have been recognized: “Hey, I hear you guys on KDKA all the time! Are you actually one of them?” Even during sales appointments, our sales reps get asked, “Hey, are you one of the cousins?” Our brand and logo are more recognizable than ever. We’re happy about this because we believe our brand lends credibility to our work. To us, our logo conveys what we have been saying from the beginning: We are a family-owned local business. Being cousins, and making that relationship part of our brand, makes us want to stand by our work even more than we already would. We aren’t just another contractor that can avoid angry customers by disappearing and starting up a new LLC under another name. Our
names and likenesses are out there, sending a message that we are fully accountable. We hold to our word in everything we do. We hope our growing visibility in the community will give homeowners more confidence in doing business with us, showing that we are a professional outfit, we do right by people, and also … we like to have fun. We think it’s just more fun for a consumer to deal with a brand like us, rather than another multi-letter XYZABC Construction Company. Clearly, even though it has only been a few months since we re-branded our company, our new name and logo are starting to catch on. We are looking forward to continuing to build our presence in the community, as well as the trust our neighbors have in our work!
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