A Media & Communications Influencing the Industry through Voice and Visibility As an industry leader and advocate, Western Growers is committed to ensuring that the voice of its members and the organization are heard throughout the world. To maximize visibility for both members and the issues that they face within the industry, Western Growers maintains a full-time media and communications department dedicated to keeping a finger on the pulse of agricultural change. The organization stands vigil in its efforts to inform, persuade and engage with local, regional and national journalists, legislative representatives and influencers on produce industry issues that impact our members. Through global connectivity, Western Growers members are in turn informed and updated 24/7 on critical agriculture industry news, innovation and events that directly impact their operations. Western Growers maintains a robust and comprehensive communication platform which includes: - The Western Growers “Spotlight” newsletter, a weekly electronic communication highlighting key developments within the industry - Member Alerts, which apprise members of urgent or critical industry developments - The Western Grower & Shipper magazine, which is published quarterly and includes extensive coverage of industry news, legislative issues and member recognition - Comprehensive coverage through the Western Growers social media platforms, including Twitter, Instagram, Facebook and LinkedIn
TWITTER @WesternGrowers • Gained 683 Followers (3,786 Followers total) • 4,564 Interactions (3,329 likes, 76 replies, 15 messages, 1,144 retweets) • 7,646,774 Impressions • Brand Awareness 17,655
- 256 mentions - 7,399 shares
INSTAGRAM Western_Growers • Gained 1,855 Followers (3,240 Followers total) • 13,736 Interactions (13,438 likes, 27 saved, 271 comments) • 542,528 Impressions
FACEBOOK Western Growers • Gained 8,957 Fans ( 16,832 Fans total) • 169,541 Interactions • 7,646,774 Impressions • Brand Awareness 17,655 - 256 mentions, - 17,399 shares
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LINKEDIN @WesternGrowers
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