D Dear Members, Adaptation. Revision. Change. These imperatives are the hallmarks of our member companies, and by extension, our industry and our association. These essentials pave the way for our collective growth and success, and for the continuation of our family farms into the next generation. Given the compounding nature of the challenges facing our industry, the words of Moneyball’s Billy Beane – the sabermetrics-oriented front office executive of the Oakland Athletics – have never rung more true: “Adapt or die.” Welcome to Western Growers Embracing Change in 2020
DAVE PUGLIA WGA President/CEO
RYAN TALLEY WGA Chairman
2020 promises to be a year of change. It marks the beginning of a new decade, which brings with it an equal share of optimism and concern. It also marks the beginning of a new era at Western Growers. After 18 years of unprecedented leadership marked by adaptation and revision, Tom Nassif will ease into retirement. The legacy he leaves behind will be the foundation on which an even stronger, more prosperous industry and association will be built. The key, for our members and our association, will be to continue evolving ahead of the changing political dynamics, regulatory demands, marketplace challenges and environmental constraints; and not just to keep up with these transformations, but to stay ahead of the curve. This will necessarily require that we not rest on our laurels, but instead use our past successes as motivation to continue improving our craft. As we look forward to the coming year, we want to pause and reflect on the year past, which simultaneously serves as a reminder of all that we have achieved together and a yardstick against which the successes of 2020 will be measured. With this Annual Review, join us as we reflect upon our accomplishments as an industry and association in 2019.
Dave Puglia
Ryan Talley
WGA President/CEO
WGA Chairman
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