Proven Strategies + Proven Results.
THE WAYPOINT GROUP
OBI OBISON
RECENT RENTALS
$7200/ MONTH RENTED VIA FACETIME
1580 BEACON ST #300, BROOKLINE
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RECENT RENTALS
$2900/ MONTH
343 COMMONWEALTH AVE #B, BACK BAY
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$5200/ MONTH RENTED VIA SOCIAL MEDIA RECENT RENTALS
165 TREMONT ST #704 MID TOWN
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$3900/ MONTH RENTED VIA SOCIAL MEDIA RECENT RENTALS
30-34 CONCORD ST #1 SOUTH END
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RECENT RENTALS
$5000/ MONTH
1607 TREMONT ST #1 MISSION HILL
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RECENT RENTALS
$5500/ MONTH
75-83 CAMBRIDGE PARKWAY U: W907, CAMBRIDGE
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STRATEGY Marketing
BESPOKE MARKETING
Brand the Build: Professional photos + video + a custom microsite designed to attract high-quality renters fast. We highlight the unit’s best features, showcase amenities, and provide clear move-in details to streamline inquiries and applications. Own the Story: Our “Inside the Home” content series creates an emotional connection with renters by showing how the space feels to live in. This includes lifestyle shots, neighborhood highlights, and curated design details, helping renters visualize their life in the unit and increasing applications from serious prospects. Brains + Buildings: An intimate real estate conversation focused on today’s rental trends, hosted as a short video or in- person consult. We break down pricing, demand, and renter preferences to strategically position your home and attract strong, qualified tenants quickly. Shock the Market: “Our “Live to Our Insider Circle” rental debut creates urgency and visibility. With targeted promotion across major rental platforms, social media, and our agent network, your unit is showcased to thousands of active renters instantly. No detail is overlooked, maximizing exposure and minimizing vacancy.
Comprehensive
SOCIAL MEDIA REACH & DIGITAL EXPOSURE
BESPOKE MARKETING
Your Listing, Seen by Thousands: With a combined 500K+ monthly video views across Instagram and TikTok, your rental gets unmatched exposure from a highly engaged Boston-based audience.
Key Metics (Last 30 - 60 Days): 230,000+ Instagram views 322,000+ TikTok views
110,000+ accounts reached on Instagram alone Over 3,000 profile visits from motivated renters 24,000+ TikTok likes, 1,900 shares, and 770+ comments Average age range: 18–34 (the core rental demographic)
A Marketing Advantage No Other Agents Bring: Most agents rely only on Zillow, MLS, and Compass/CB syndication. I add half a million monthly impressions on top of that. Your property isn’t just listed, it becomes a trending rental in Boston’s digital space.
WHy
WORK WITH US
BESPOKE TEAM
1 The Waypoint Group has been selling Real Estate in Boston and Greater Boston for 14+ years. Our brand, under the Coldwell Banker umbrella has become recognized as one of the top performing teams in the brokerage. 2 Our model is best described as a one stop shop; incorporating all aspects of real estate, including rental, buyer, and seller representation (with an emphasis on investor acquisitions and new development sales). 3 We have a pulse on the market at all times and from multipler perspectives/angles. Our sales volume spans across 30+ markets, with numnerous record setting sales, in towns such as Arlington, JP (Boston), Burlington, Melrose, Somerville, Hingham and more!
OBI OBISON 978-715-7770 OBI.OBISON@CBREALTY.COM
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