WHAT SMALL BUSINESS SATURDAY IS ALL ABOUT
TAKE A BREAK The holiday was started in 2010 by American Express in an effort to give small businesses a boost, and it has grown from there. Leading up to Small Business Saturday on Nov. 24, you’ll likely see advertisements on social media M aybe you’ve heard of Small Business Saturday and wondered what’s behind the social media posts and excitement in downtown shops.The national event takes place on the Saturday following Thanksgiving, and it encourages people to shop at their favorite local small businesses.These businesses provide a livelihood to friends, family, and the community.They put money right back in the local economy’s pocket by giving jobs to people in the community.This day recognizes that role by encouraging shoppers to turn to their local small businesses for holiday shopping.
Silver Lady has a unique collection of silver jewelry.The Craft Alliance, a nonprofit art center in St. Louis, puts on an annual sale over the post-Thanksgiving weekend of student and faculty pieces, including pottery and jewelry. Left Bank Books puts on some activities for the weekend and gives out staff recommendations. So look out for Small Business Saturday on Nov. 24, and visit the shops you frequent
talking about the event and some of your favorite local businesses promoting discounts and deals. Some businesses go all-out with decorations and special giveaways in their store. How can you take part? Shop at your favorite local small businesses and recommend your favorites to friends
and family to encourage participation. You might be thinking about Christmas gifts, and Small Business Saturday is a good time to get everyone on your list crossed off. At Delmar Loop, for example, several different shops participate. Wizard’s Wagon has great gifts for a friend who likes games.The
— they may just have something happening for the occasion. What’s your favorite St. Louis small business?
PUMPKIN PIE Inspired by Allrecipes.com
• 1 15-ounce can pumpkin • 1 14-ounce can Eagle Brand sweetened condensed milk • 2 large eggs • 1 teaspoon ground cinnamon • 1/2 teaspoon ground ginger • 1/2 teaspoon ground nutmeg • 1/2 teaspoon salt • 1 9-inch unbaked pie crust
1. Heat oven to 425 F. Whisk pumpkin, sweetened condensed milk, eggs, spices, and salt in medium bowl until smooth. Pour into crust. Bake 15 minutes. 2. Reduce oven temperature to 350 F and continue baking 35–40 minutes or until knife inserted 1 inch from crust comes out clean. 3. Cool pie. Garnish as desired. Store leftovers covered in refrigerator.
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