Branding Standards Guide 2023

Branding Standards

March 2023

Message from the President

Table of Contents

A strong and consistent brand identity is crucial to Missouri Valley College’s public image and reputation. The purpose of this guide is to provide standards that help you support a consistent and cohesive brand identity. The persistent use and thoughtful application of these guidelines on all forms of official communication reinforces awareness of MVC and strengthens our strategic messaging. MVC offices and departments produce a wide range of materials; letters, emails, newsletters, apparel, etc. The college as a whole benefits when we all use consistent design and editorial standards. Individual offices and departments also benefit from a strong association with the college’s identity.

The MVC Identity Implementation Basic Guidelines

3 4 4 5 6

Colors Logos

Collegiate Logo Wordmark Logo Athletic Logo Creation of New Logos

9 9

The Office of Marketing and Public Relations can answer any questions you may have and help you with the application of these standards.

Typography

MVC Writing Style College Stationery

10 10

Thank you for sharing and supporting this vision.

Letterhead Business Cards Email Signature

Sincerely,

Social Media

11 12 12

Design Request Publicity Request

Bonnie Humphrey, president

Questions? Please direct MVC branding questions to the Office of Marketing and Public Relations: 660-831-4177

The MVC Identity

The Office of Marketing and Public Relations is responsible for the college’s integrated marketing and strategic communications. This office partners with other campus offices and departments to support the college’s mission with clear, consistent and professional communications. This office offers strategy, experience and industry-wide best practices to all the media and publications it produces. The office meets with campus stakeholders to determine key creative concepts, messaging and target audiences to assure their marketing and communication goals are met and deliverables are consistent with the standards outlined in this guide. The Office of Marketing and Public Relations is responsible for ensuring the correct use and integrity of all college logos in publications and materials produced by MVC or by outside agencies. This manual is intended to provide a set of basic guidelines for the implementation of the logos that represent the college in its communications, but, of course, it cannot cover all possible situations and applications. Decisions can be made on a case-by-case basis. If you have questions concerning the use of this manual or the logos and marks described within, please contact the Office of Marketing and Public Relations. Implementation

Our brand identity is the cornerstone of who we are.

Our appearance, through our logos, graphics, colors, apparel, etc, indicates who we are as a higher education institution. It sets us apart, and makes us memorable.

We strive to convey an image that represents the values, vision and mission of the college. MVC communicators and contracted external firms are required to adhere to our branding standards in all communications.

Basic Guidelines

MVC Office of Marketing & Public Relations

The basic guidelines for Missouri Valley College include: • Use the college marks as the primary means of communicating the college’s name by making it an element in any type of communication from the college. Be sure to use the appropriate mark for the target audience. • Do not modify, redraw, re-proportion or use alternative typefaces to change or embellish the logo or mark in any way. • Do not use the college logos in conjunction with any other logo or mark. In rare cases, exceptions to this guideline may be granted.

Scott Queen | executive director of marketing and public relations 660-831-4177 | queens@moval.edu

Stephanie Passasi | graphic designer | assistant director of marketing and public relations 660-831-4272 | passasis@moval.edu

*Please contact the Office of Marketing and Public Relations with any questions regarding MVC branding.

Elizabeth Geier | marketing and communication specialist 660-831-4172 | geiere@moval.edu

Logos

The official purple and orange colors of Missouri Valley College are listed below along with secondary complimentary colors that can be used. *Note: The college logo’s can only be used in the colors shown under the Logos section of this guide. Colors

All communications being sent from Missouri Valley College must include an official Missouri Valley College logo. Below are the approved versions of each of our logos. You can access these logos via the MVC intranet.

The collegiate logo should be used on any non-athletic materials. This one color logo highlights the stained glass window in Baity Hall, the original building of Missouri Valley College. Below are the approved versions of the collegiate logo. Please contact the Office of Marketing and Public Relations if you would like your division name added to the collegiate logo, or if you have any questions regarding use of this logo. These logos are also available in white, if needed. No other color may be used variations. Collegiate Logo

Primary

RGB : 110, 27, 112 CMYK : 67, 100, 23, 9 HEX : 6E1B70

RGB : 240, 147, 48 CMYK : 3, 50, 93, 0 HEX : F09330

Secondary

RGB : 255, 255, 255 CMYK : 0, 0, 0, 0 HEX : FFFFFF RGB : 80, 30, 84 CMYK : 73, 99, 35, 30 HEX : 501E54

RGB : 120, 115, 119 CMYK : 54, 49, 44, 12 HEX : 707070

RGB : 0, 0, 0 CMYK : 100, 100, 100, 100 HEX : 000000

RGB : 255, 228, 198 CMYK : 0, 11, 22, 0 HEX : ffe4c7

RGB : 234, 236, 239 CMYK : 7, 4, 3, 0 HEX : ebebeb

The wordmark logo uses text only. The wordmark must maintain the Minion Pro font type. Below are the approved versions of this logo. Available in any one color. Wordmark Logo

The athletic logo should be used on any athletic materials. Below are the approved versions of the athletic logo. Please contact the Office of Marketing and Public Relations if you would like your team name added to the athletic logo, or if you have any questions regarding use of this logo. This logo is also available in one color white, once color purple, or one color orange. Athletic Logo

The college discourages the creation of logos to individualize an MVC entity from its parent brand. New logos are considered and created on a case-by-case basis and must be approved by the Office of Marketing and Public Relations. College logos for offices, departments and teams are standardized to protect and reinforce the visual standards of the college. For questions regarding these logos, contact the Office of Marketing and Public Relations at 660-831-4177. Creation of New Logos

Editorial style at Missouri Valley College closely follows the “Associated Press Stylebook.” In some instances, college style decisions supersede these references. AP Style is to be used for all written and electronic communications, including the college website. MVC Writing Style

College Stationery

Typography

Below are examples of the letterhead that should be used when sending MVC correspondence. You can download these letterhead templates in Google Doc format from the MVC Intranet. Letterhead

Below are the recommended font types to be used for correspondence sent from Missouri Valley College.

SANS SERIF Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&) Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&)

SERIF Times New Roman Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&) Times New Roman Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&)

Collegiate Letterhead

Athletic Letterhead

First Name Last Name, Title

500 E. College Street • Marshall, MO 65340 email@moval.edu • 660-831-xxxx • www.moval.edu

Below are the templates to be used for MVC business cards. All MVC business cards must be printed in the campus Copy Center located in the Ferguson Center across from the Dining Hall. Business Cards

Below are the templates to be used for all MVC employee email signatures. You can access this template and additional email signature guidelines on the Missouri Valley College Intranet. Email Signatures

NON-ATHLETIC EMPLOYEES

ATHLETIC EMPLOYEES

First Name Last Name Title 500 E College Street | Marshall, MO 65340 P| 660.831.XXXX F| 660.831.XXXX email@moval.edu | www.moval.edu

First Name Last Name Title

500 East College Street Marshall, MO 65340 www.moval.edu

P 660.831.XXXX email@moval.edu

Design Request & Publicity Request

Social Media

If you have a publicity request , please email the information to durhamd@moval.edu. Please include the Who, what, when, why, how, etc...

General Social Media Guidelines All social media posts made on any official MVC page must have correct grammar and content must be appropriate and relevant.

If you have a design request , please email the following information to passasis@moval.edu

Please use approved MVC logos for the profile picture on your page

• Project name • Date needed (please allow a minimum of 72 hours for all design projects, more time will be needed if it is a larger project) • How will it be distributed (email, print, social media, etc...) • Document size • Wording/information that needs to be used

When creating content and posting on any MVC social media pages, you should: -Do no harm

-Be aware of liability -Think before you post -Respect your audience -Monitor comments -Maintain privacy/confidentiality when necessary -Be responsible -Be accurate -Be relevant and informative -Contact the Office of Marketing and Public Relations if you have any questions or concerns about social media content Please refer to the social media guidelines on the MVC intranet if you are currently managing a page, or considering creating a page.

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