Branding Standards Guide 2023

The college discourages the creation of logos to individualize an MVC entity from its parent brand. New logos are considered and created on a case-by-case basis and must be approved by the Office of Marketing and Public Relations. College logos for offices, departments and teams are standardized to protect and reinforce the visual standards of the college. For questions regarding these logos, contact the Office of Marketing and Public Relations at 660-831-4177. Creation of New Logos

Editorial style at Missouri Valley College closely follows the “Associated Press Stylebook.” In some instances, college style decisions supersede these references. AP Style is to be used for all written and electronic communications, including the college website. MVC Writing Style

College Stationery

Typography

Below are examples of the letterhead that should be used when sending MVC correspondence. You can download these letterhead templates in Google Doc format from the MVC Intranet. Letterhead

Below are the recommended font types to be used for correspondence sent from Missouri Valley College.

SANS SERIF Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&) Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&)

SERIF Times New Roman Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&) Times New Roman Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 (.,;:”-!?&)

Collegiate Letterhead

Athletic Letterhead

First Name Last Name, Title

First Name Last Name, Title

500 E. College Street • Marshall, MO 65340 email@moval.edu • 660-831-xxxx • www.moval.edu

500 E. College Street • Marshall, MO 65340 email@moval.edu • 660-831-xxxx • www.moval.edu

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