The MVC Identity
The Office of Marketing and Public Relations is responsible for the college’s integrated marketing and strategic communications. This office partners with other campus offices and departments to support the college’s mission with clear, consistent and professional communications. This office offers strategy, experience and industry-wide best practices to all the media and publications it produces. The office meets with campus stakeholders to determine key creative concepts, messaging and target audiences to assure their marketing and communication goals are met and deliverables are consistent with the standards outlined in this guide. The Office of Marketing and Public Relations is responsible for ensuring the correct use and integrity of all college logos in publications and materials produced by MVC or by outside agencies. This manual is intended to provide a set of basic guidelines for the implementation of the logos that represent the college in its communications, but, of course, it cannot cover all possible situations and applications. Decisions can be made on a case-by-case basis. If you have questions concerning the use of this manual or the logos and marks described within, please contact the Office of Marketing and Public Relations. Implementation
Our brand identity is the cornerstone of who we are.
Our appearance, through our logos, graphics, colors, apparel, etc, indicates who we are as a higher education institution. It sets us apart, and makes us memorable.
We strive to convey an image that represents the values, vision and mission of the college. MVC communicators and contracted external firms are required to adhere to our branding standards in all communications.
Basic Guidelines
MVC Office of Marketing & Public Relations
The basic guidelines for Missouri Valley College include: • Use the college marks as the primary means of communicating the college’s name by making it an element in any type of communication from the college. Be sure to use the appropriate mark for the target audience. • Do not modify, redraw, re-proportion or use alternative typefaces to change or embellish the logo or mark in any way. • Do not use the college logos in conjunction with any other logo or mark. In rare cases, exceptions to this guideline may be granted.
Scott Queen | executive director of marketing and public relations 660-831-4177 | queens@moval.edu
Stephanie Passasi | graphic designer | assistant director of marketing and public relations 660-831-4272 | passasis@moval.edu
*Please contact the Office of Marketing and Public Relations with any questions regarding MVC branding.
Elizabeth Geier | marketing and communication specialist 660-831-4172 | geiere@moval.edu
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