Future of Fandom, Growing the Women's Game

THE RISE OF WOMEN’S FOOTBALL

IN THE PAST 18 MONTHS IN PARTICULAR, MATCH ATTENDANCES IN THE WOMEN’S GAME HAVE BEEN AMONGST THE BIGGEST IN FOOTBALL Peak audiences for football (selected) 2022 to date

Note: attendances show represent peak audiences for each competition in each season. Additional attendances included for UEFA Women’s Champions League to highlight consistent high attendance levels. The women’s game – given the platform and the venue – now also has the power to capture the imagination of fans in a similar way to the men’s game. n women’s football matches. This is in contrast to earlier years where peaks were sporadic and only associated with the very biggest events, such as the FIFA Women’s World Cup final. attendances at women’s football matches, in particular in the UEFA Women’s Champions League and UEFA Women’s EURO, but also in domestic competitions. Indeed, during the 2022 calendar year, the three highest attendances in European football were at Not only are attendances for women’s football increasing, but big match attendance is now regularly rivalling levels seen in the men’s game. Over the course of the 2021/2022 and 2022/2023 seasons there have been multiple eye-catching

Women’s matches

Men’s matches

91,648

120K

95,745

91,553

60,063

75,584

87,192

100K

81,365

12

75,546

72,262

80K

47,637

60K

40K

20K

0K

APR22 MAY22 JUN22 JUL22 AUG22 SEP22 OCT22 NOV22 DEC22 JAN23 FEB23 MAR23 APR23 MAY23 JUN23

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