THE RISE OF WOMEN’S FOOTBALL
SEARCH AND SOCIAL ARE SOARING This increasing interest in women’s football is illustrated by the high numbers of people searching for information online. Google search data shows a sizable increase in football fans looking for information on the women’s game globally. Search volumes seen in the past five years dwarf those seen at any other time since the year 2000. This upward trend is highlighted by the growth in the 2020s of searches for specific women’s leagues. n VOLUME OF SEARCHES FOR WOMEN’S COMPETITIONS *
100 90 80 70 60 50 40 30 20 10 0 100 90 80 70 60 50 40 30 20 10 0
100 90 80 70 60 50 40 30 20 10 0 100 90 80 70 60 50 40 30 20 10 0
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2000’S
2010’S
2020’S
2010’S
2020’S
Notes: Figures show an index of search volume for “women’s football” or equivalent term in other languages. A value of 100 represents the all time peak of searches for women’s football. In that language. A value of 50 means that the term is half as popular. Orange lines show overall data trend. Source: Google trends search data *Volume of Google searches for each competition, indexed to peak interest
2010’S
2020’S
2010’S
2020’S
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