Future of Fandom, Growing the Women's Game

GROWING THE WOMEN’S GAME THE RISE OF WOMEN’S FOOTBALL

AME

THE WO MEN’S G

LVED IN

BE INVO

TIME TO

B E T T E R

NEVER A

Recent years have seen significant growth for the women’s game. Increased hype around the game, improved perceptions of quality and support for the equality that the game represents has resulted in high levels of interest amongst football followers across the globe. This in turn has delivered record breaking attendances, online information searches and social media mentions. With fans predicting that their interest will continue to grow, the women’s game is likely to go from strength to strength.

CLUB VOICE

ELISABETTA BAVAGNOLI, HEAD OF WOMEN’S FOOTBALL (AS ROMA)

“AS Roma is a club where everyone understands that the women’s team should look to become an example not only in Italy but also in Europe. The run in the Women’s Champions League last season is a clear sign of the direction we’re heading in. At AS Roma we all place great emphasis on developing the women’s game. We know how important it is and we want to lead the way. We’re restructuring our resources to make it possible to work in unison with the various departments at the club to try to boost our players’ visibility and development, both by taking inspiration from the

15

reat

we all place g developing th w how impor to lead the w

“At AS Roma emphasis on

e women’s tant it is

game. We kno and we want

ay”

Made with FlippingBook interactive PDF creator