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GLOBAL APPEAL Regardless of the state of local football development, fans across all markets increasingly feel that clubs should be actively promoting and engaging with the women’s game, and indeed that they have a responsibility to play a role in its development. In turn, fans are likely to view clubs much more positively if they have their own women’s team or are seen to be investing in the women’s game. Around two thirds of followers agree that “A big football club today has a responsibility to have a women’s team (69%)”, think that “Every club should have a women’s team (68%)” and agree that “Football clubs should invest in building support for their women’s team” (68%). n
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