EVERYONE IS WELCOME
S E S
IR FANBA
ROW THE
UBS TO G
S FOR CL
RTUN I T I E
OF OPPO
A WORLD
It is crucial that clubs understand that it is not only women who are interested in the women’s game. Men and women are equally likely to be ‘very interested’ in the women’s game. It can also be seen as a way of engaging younger fans, which is an important goal for football as a whole. Fans in less ‘mature’ football markets – and where football fandom is a more recent phenomenon – often have high interest in the women’s game and are not weighed down by negative preconceptions. In more mature European markets, fans are increasingly interested in the women’s game and likely to adopt teams based on their support of the men’s team. Regardless of their route to fandom, fans across markets want to see clubs investing in the women’s game and look favourably on those that do so.
CLUB VOICE
AMANDINE BARREAU, MARKETING MANAGER (OL FEMININ)
“At OL, we have a very international team, and we have the chance to build so much upon that. I think it’s really special: girls from different family backgrounds, many cultures, many values, many hobbies. When I arrived at the club, I thought, ‘I want to know more about each player because they look like interesting people to me.’ Some of our players are real superstars in their home countries. For example, Christiane Endler in Chile – if you ask people, ‘Do you know her?’, they’d say, ‘Of course I know her! Obviously I know her!’ She and Wendie Renard are both international brand ambassadors for adidas. That’s something really special that we have: a balance
24
players are r eal et’s be bolder !”
“Some of our superstars – l
Made with FlippingBook interactive PDF creator