EVERYONE IS WELCOME
League, the UEFA Women’s EURO and all women’s competitions are in the same package as the men’s. Just Eat Takeaway.com also know that women’s football is a great vehicle for bigger societal messages. The women’s football platform is also the ideal occasion to bring our broader responsible business mission to life: for 2023’s UEFA Women’s Champions League final, we partnered with UEFA, PepsiCo and Heineken on a ‘circular packaging’ initiative, meaning food containers were returned and washed, ready to be reused in the future, and we are super proud of it. Perhaps in the beginning, women’s football was attractive to brands like us because of the diversity and inclusion perspective. As our CEO said: “Our brand is for everybody, and sports should be too.” Now more and more the exposure
BRAND VOICE
MARIJN LUCHTMAN, GLOBAL HEAD OF SPONSORSHIPS (JUST EAT TAKEAWAY.COM)
“It’s so important to bring women’s football forward, from top to bottom; it has such a broad reach. Just Eat Takeaway.com sponsor (besides all UEFA’s Women’s competitions and tournaments) grassroots girls’ teams to accelerate the growth of Women’s football even more. We give a voice to all these girls, who had to overcome a lot to come where they are today. Promoting Women’s football in their local communities is crucial. Our ambassador Vivianne Miedema launched this campaign for us in the build up to the UWCL Final in Eindhoven in June 2023 and it made a huge impact. We want women’s football and its players to have the same facilities, training, physiotherapists – basically, equal treatment to men on and off the pitch. We sponsor all European men’s football so we also sponsor women’s football: the UEFA Women’s Champions
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