THE ROUTES TO FURTHER GROWTH
INCREASING ATTENDANCE A key challenge for the women’s game is to encourage more fans to engage in a more frequent and sustained way. As already
THOSE IMPROVING, AVERAGE ATTENDANCES ARE STILL MODEST IN COMPARISON WITH PEAK AUDIENCES Matchday attendances in major women’s leagues & tournaments
illustrated, interest in the women’s game has increased significantly over recent years, leading to consistently high match attendances on the biggest occasions. The success of recent major international tournaments, coupled with the ‘big-game strategy’ of many European clubs, where matches are played in main stadia and heavily promoted, have successfully delivered eye-catching peak attendances. However, although high peak attendances are great news, and average attendance is on the rise across domestic and international competitions, there is a sizable disparity between average and peak attendances. This highlights the challenge for the women’s game: driving more frequent, sustained engagement. n
Peak at most recent tournament
Season
18/19
19/20
21/22
22/23*
2013
2017
2022
Tournament
Average
1,009
3,016
1,850
6,091
Average
8,676
7,888
18,554
28
Peak
5,265
38,362
20,241
47,367
Peak
41,301
28,192
87,912
BARCLAYS WOMEN’S SUPER LEAGUE (ENG)
UEFA WOMEN’S EUROS
18/19
21/22
22/23*
Season
Season
18/19
19/20
21/22
22/23*
Average
5,000
9,403
10,800
Average
6,024
7,389
5,104
7,917
Peak
22,911
91,648
72,262
Peak
21,144
25,218
27,278
32,000
NATIONAL WOMEN’S SOCCER LEAGUE (USA)
UEFA WOMEN’S CHAMPION’S LEAGUE
Notes: * Highest attendance at time or writing Sources: England: https://en.wikipedia.org/wiki/2018%E2%80%9319_FA_WSL https://en.wikipedia.org/wiki/2019%E2%80%9320_FA_WSL https://en.wikipedia.org/wiki/2021%E2%80%9322_FA_WSL https://en.wikipedia.org/ wiki/2022%E2%80%9323_Women%27s_Super_League https://www.footballwebpages.co.uk/womens-super-league/attendances Europe: https://en.wikipedia.org/wiki/UEFA_Women%27s_Euro_2013 https://en.wikipedia.org/wiki/UEFA_Women%27s_Euro_2017 https://en.wikipedia.org/wiki/UEFA_Women%27s_Euro_2022 USA: https://en.wikipedia.org/wiki/National_Women%27s_Soccer_League_attendance Germany: https://en.wikipedia.org/wiki/2018%E2%80%9319_Frauen-Bundesliga https://en.wikipedia.org/wiki/2019%E2%80%9320_Frauen-Bundesliga https://en.wikipedia.org/wiki/2021%E2%80%9322_Frauen-Bundesliga https://en.wikipedia.org/wiki/2022%E2%80%9323_Frauen-Bundesliga
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