GROWING THE WOMEN’S GAME THE ROUTES TO FURTHER ROWTH
BRAND VOICE
games versus on the field or pitch. If they discover women’s football via our games, we have the opportunity to create a brand-new fan of women’s football in the real world too. We’ve made strides in creating realistic in-game movement for women’s football through a combination of painstaking attention to detail and technological innovation, but our focus is on advancing the game both on and off the pitch. We’re dedicated to its present and to investing in its future through our accelerator fund and football internship programs. Our investment in women’s sport helps us power the game forward and puts EA SPORTS at the epicentre of global women’s football. Women’s football is here. From sold-out stadiums, passionate fans and global icons, the world is watching, waiting and excited to see what’s next.” n
ANDREA HOPELAIN, SENIOR VICE PRESIDENT (EA SPORTS)
“EA SPORTS FC is committed to building the world’s biggest football community, designed to engage, entertain and represent fans all over the world and to celebrate the diverse football talent that they love. As part of that commitment, we believe it is important to invest in the growth of the women’s game. FC24 begins a new era for the World’s Game, and there will be more choice for our fans than ever before – including the introduction of women’s players from the biggest clubs, leagues and competitions into our most engaged ‘Ultimate Team’ mode. Our games are often the first introduction to real- world sports for Gen Z and Alpha. It’s common for younger fans to know the ratings and performance of their favourite players only through the experiences in our
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