HOW TO HELP FANS OVERCOME CHALLENGES
TV AND SMARTPHONE ARE THE MOST COMMONLY USED DEVICES FOR ACCESSING FOOTBALL NEWS OR CONTENT
Device used for any football content (% of global fans who use at each frequency)
Every Day
At least weekly
20%
TV
72%
24%
SMARTPHONE
63%
12%
37
COMPUTER
52%
10%
TABLET
24%
9%
RADIO
44%
8%
Sources: ECA/MTM Sport Future of Fandom tracker, July 2022, QA3. In the last month, approximately how many hours did you spend following football in each of the following ways? QB6. And thinking about all of the different types of football content you engage with, how frequently, if ever, do you typically use each of the following devices for following football? Base: All football fans, May 2022 to July 2022: Total (5,540)
GAMES CONSOLES
40%
7%
SMART SPEAKER
36%
0% 10% 20% 30% 40% 50% 60% 70% 80%
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