Future of Fandom, Growing the Women's Game

HOW TO HELP FANS OVERCOME CHALLENGES

TV AND SMARTPHONE ARE THE MOST COMMONLY USED DEVICES FOR ACCESSING FOOTBALL NEWS OR CONTENT

Device used for any football content (% of global fans who use at each frequency)

Every Day

At least weekly

20%

TV

72%

24%

SMARTPHONE

63%

12%

37

COMPUTER

52%

10%

TABLET

24%

9%

RADIO

44%

8%

Sources: ECA/MTM Sport Future of Fandom tracker, July 2022, QA3. In the last month, approximately how many hours did you spend following football in each of the following ways? QB6. And thinking about all of the different types of football content you engage with, how frequently, if ever, do you typically use each of the following devices for following football? Base: All football fans, May 2022 to July 2022: Total (5,540)

GAMES CONSOLES

40%

7%

SMART SPEAKER

36%

0% 10% 20% 30% 40% 50% 60% 70% 80%

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