HOW TO HELP FANS OVERCOME CHALLENGES
USE SOCIAL MEDIA S ocial media is a primary – and growing – source of engagement and information for fans of all
ages: the research found that 51% of football fans expect their use of social media to consume football content to increase in the next year. The ready availability of news, match highlights and wider content from across the world of football means fans are increasingly turning to social media. And this is not just true of younger fans; a majority of older fans engage with football content through social media sites. With fans of all ages expecting to use social media more and more for football content, it is a key channel through which to deliver club information, as well as communicating the narratives behind your team and their matches.
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