GROWING THE WOMEN’S GAME
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5 6 REPORT STRUCTURE METHODOLOGY
CHAPTER 3: The routes to further growth Identifying the opportunities to drive even more
CHAPTER 2: Everyone is welcome Attracting a broad audience for women’s football across genders, ages and countries
CHAPTER 1: The rise of women’s football Charting the growing interest in, and engagement with, the women’s game
growth for the women’s game
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CHAPTER 4: How to help fans overcome challenges
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ACCESSIBILITY: Tackling practical barriers to attendance
ENGAGEMENT: Building an emotional connection between fans and women’s football
CONCLUSION
Solutions to encouraging more regular engagement with the women’s game
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