Future of Fandom, Growing the Women's Game

GROWING THE WOMEN’S GAME

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5 6 REPORT STRUCTURE METHODOLOGY

CHAPTER 3: The routes to further growth Identifying the opportunities to drive even more

CHAPTER 2: Everyone is welcome Attracting a broad audience for women’s football across genders, ages and countries

CHAPTER 1: The rise of women’s football  Charting the growing interest in, and engagement with, the women’s game



growth for the women’s game

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CHAPTER 4: How to help fans overcome challenges

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ACCESSIBILITY: Tackling practical barriers to attendance

 ENGAGEMENT: Building an emotional connection between fans and women’s football



CONCLUSION



Solutions to encouraging more regular engagement with the women’s game

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