Future of Fandom, Growing the Women's Game

HOW TO HELP FANS OVERCOME CHALLENGES

Use of social media to consume football-related content (% of global fans (not exclusively women’s football) like/share football content monthly)

50%

42%

45%

40%

34%

32% 32%

35%

27% 27%

30%

25%

21% 20%

25%

40

20%

15% 15% 15%

13%

15%

10%

5%

0%

MEX

CHI

SPA

USA

SCO

UK

JAP

BEL

FRA

GER

ITA

NED SWE

Sources: ECA/MTM Sport Future of Fandom tracker, February - April 2022, QB2 - And thinking about the amount of time you have spent following football in each of the following ways in the last 12 months, would you say you are likely to do each of the following MORE or LESS in the next 12 months? C1 - In which, if any, of the following ways have you engaged directly with your favourite club, in the past few months? Base: Total (5,400), 16-24 (902), 25-34 (1,569), 35-44 (1,506), 45-54 (1,007), 55+ (556); US (912); China (905); Netherlands (303); Mexico (310); Germany (305); France (305); Spain (311); Belgium (304); Sweden (322); UK (321); Italy (318); Scotland (304); Japan (309)

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