HOW TO HELP FANS OVERCOME CHALLENGES
Use of social media to consume football-related content (% of global fans (not exclusively women’s football) like/share football content monthly)
50%
42%
45%
40%
34%
32% 32%
35%
27% 27%
30%
25%
21% 20%
25%
40
20%
15% 15% 15%
13%
15%
10%
5%
0%
MEX
CHI
SPA
USA
SCO
UK
JAP
BEL
FRA
GER
ITA
NED SWE
Sources: ECA/MTM Sport Future of Fandom tracker, February - April 2022, QB2 - And thinking about the amount of time you have spent following football in each of the following ways in the last 12 months, would you say you are likely to do each of the following MORE or LESS in the next 12 months? C1 - In which, if any, of the following ways have you engaged directly with your favourite club, in the past few months? Base: Total (5,400), 16-24 (902), 25-34 (1,569), 35-44 (1,506), 45-54 (1,007), 55+ (556); US (912); China (905); Netherlands (303); Mexico (310); Germany (305); France (305); Spain (311); Belgium (304); Sweden (322); UK (321); Italy (318); Scotland (304); Japan (309)
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