Future of Fandom, Growing the Women's Game

HOW TO HELP FANS OVERCOME CHALLENGES

FREE-TO-AIR TV IS THE BEST WAY OF MAKING NEWS AND CONTENT FREELY AVAILABLE TO A WIDE AUDIENCE

Ways of keeping up-to-date with the world of football (% of global fans (not exclusively women’s football))

Top triggers to viewing on TV Top barriers to viewing on TV

Sources: ECA/MTM Sport Future of Fandom tracker, July 2022, QZ9 – And which, if any, of the following would make you more likely to watch women’s football on TV more regularly? QZ10 – Which, if any, of the following are the reasons why you have not watched a women’s football match on TV before? Base: All football fans, May 2022 to July 2022: T otal (5,540)

24%

21%

20%

42

l IT WAS AFFORDABLE

l IT WAS EASY TO FIND OUT ABOUT WOMEN’S MATCHES ON TV

l IT WAS FREE TO VIEW THE MATCH (NO SUBSCRIPTION REQUIRED)

21%

21%

16%

l DON’T KNOW WHAT TIME WOMEN’S MATCHES ARE PLAYED

l WOMEN’S MATCHES TEND NOT TO BE SHOWN ON TV OFTEN

l DON’T KNOW WHAT CHANNELS SHOW WOMEN’S MATCHES ON TV

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