GROWING THE WOMEN’S GAME HOW TO HELP FANS OVERCOME CHALLENGES
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A lack of knowledge is often the initial and, in some cases, fundamental barrier to engagement with women’s football. Many lack a knowledge of the practicalities of how to engage with the women’s game, such as when it’s happening and how they can access it. Clubs will be most effective in reaching fans if they communicate key news and events in the places where they already live online – particularly news sites, social media and streaming sites – as this reduces the effort needed for fans to find information they need. n
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