GROWING THE WOMEN’S GAME
This report draws upon up-to-date information to put together a profile of the people who are and why, to highlight opportunities clubs have to engage with them more deeply, and to reach markets that currently are not being catered to specifically. currently following the women’s game Our first report, published in 2020, focused on building the framework for our research programme – devised to understand the different types of fans that exist today, catering for their individual motives and needs.
The very positive feedback from clubs and other industry stakeholders encouraged us to do more. Starting in the 2021/22 season, we embarked on a “always on” research programme, enabling us to release fresh insights on various existing and arising trends as well as identifying and highlighting opportunities for football clubs on a more regular basis. The selection of themes of our research series are developed and overseen by the ECA Research Task Force – made up of representatives from ECA Member Clubs – and the valuable feedback from clubs to ensure we deliver tangible and highly relevant content, helping you to promote and market your offerings, develop strategy for the future, and understand the fan base – and potential fan base – more deeply. n
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