Future of Fandom, Growing the Women's Game

ENGAGEMENT

WOMEN’S FOOTBALLERS MOST KNOWN GLOBALLY

0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

10%

A. MORGAN

6%

A. PUTELLAS

6%

MARTA

4%

V. MIEDEMA

51

4%

L. MARTENS

4%

J. SCOTT

4%

M. RAPINOE

4%

M. HAMM

3%

L. BRONZE

Source: ECA/MTM Sport Future of Fandom tracker, July 2022, QW12. And thinking about women’s professional football players, which players have you heard of? Base: All football fans by market, May 2022 to July 2022. Total (5,400)

3%

S. KERR

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