ENGAGEMENT
GREAT CONTENT BUILDS GREAT CONNECTIONS O ne of the best ways to build relationships with fans and deepen emotional connections is to provide 2
engaging, interesting and informative content, both on TV and social media. There are three key ways that clubs can take advantage of this opportunity. n 1
INCREASE SOCIAL MEDIA ENGAGEMENT
Social media provides a consistent platform through which clubs and players can easily engage with fans. Clips of goals, tackles and celebrations often go viral on platforms such as TikTok, and content that expresses ‘personality’ can help
3 USE WOMEN PLAYERS IN CLUB CAMPAIGNS
CREATE CONTENT THAT SHOWCASES LIFE STORIES AND PERSONALITIES Documentary-style content or behind-the- scenes footage on streaming platforms can be used to tell the stories and share the personalities of players, providing a means to connect with fans. This approach has been used effectively by teams such as Olympique Lyonnais, with their ‘Menu Best Off’ YouTube series.
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create connections. Content involving both men’s and women’s players is an effective way of introducing women’s players to a wider audience.
Club campaigns such as kit launches often have a wide reach; for many big clubs they are global campaigns. Including women’s players in these campaigns, as FC Internazionale did in their recent 2022/23 kit launch, helps build awareness of the women’s team and inspires fans to further engage with the club.
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