ENGAGEMENT
This allows us to target those groups with a tailored experience. We have been dynamic in our approach to marketing big games, reacting to key moments and generating hype through tactics such as early-bird windows which have contributed to record breaking crowds. We have developed an impactful new look and feel across the assets we use to promote women’s games with our players front and centre. This helps us achieve cut through and distinguish our women’s games to
the line advertising such as out of home and paid social which is all driven by insight and segmented targeting. We’ve used our social media channels to strategically market each fixture from ticket release date through to matchday. This has included producing ‘hype’ videos and creative TikToks and reels with our players. The close relationship and understanding that we’ve built with our players has been central to our marketing success on social media, allowing us to produce engaging and authentic promotional content. Women’s football is continuing to attract significant interest and our goal is to convert that interest into consistent, sustainable growth across the game.” n
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our existing and growing women’s football audience.
For all women’s games at Emirates Stadium, we execute fully integrated and coordinated marketing campaigns by leveraging owned channels and generating reach through above
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