ACCESSIBILITY
EXPENSE AS A BARRIER TO ATTENDANCE
30%
25%
21%
18%
20%
17% 16% 16% 16%
15%
14%
15%
10%
58
9% 9% 9%
10%
5%
5%
0%
CHI
USA
FRA
UK
NED BEL
SCO SWE
SPA
MEX
GER
JAP
ITA
Source: ECA/MTM Sport Future of Fandom tracker, July 2022, QZ5 – Which, if any, of the following would make you more likely to go to see a women’s football match live, in person, at a football stadium, or go more regularly? QZ10 – Which, if any, of the following are the reasons why you have not watched a women’s football match on TV before? Base: All football fans by market, May 2022 to July 2022: US (912); China (905); Netherlands (303); Mexico (310); Germany (305); France (305); Spain (311); Belgium (304); Sweden (322); UK (321); Italy (318); Scotland (304); Japan (309)
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