Future of Fandom, Growing the Women's Game

ACCESSIBILITY

EXPENSE AS A BARRIER TO ATTENDANCE

30%

25%

21%

18%

20%

17% 16% 16% 16%

15%

14%

15%

10%

58

9% 9% 9%

10%

5%

5%

0%

CHI

USA

FRA

UK

NED BEL

SCO SWE

SPA

MEX

GER

JAP

ITA

Source: ECA/MTM Sport Future of Fandom tracker, July 2022, QZ5 – Which, if any, of the following would make you more likely to go to see a women’s football match live, in person, at a football stadium, or go more regularly? QZ10 – Which, if any, of the following are the reasons why you have not watched a women’s football match on TV before? Base: All football fans by market, May 2022 to July 2022: US (912); China (905); Netherlands (303); Mexico (310); Germany (305); France (305); Spain (311); Belgium (304); Sweden (322); UK (321); Italy (318); Scotland (304); Japan (309)

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