Future of Fandom, Growing the Women's Game

ACCESSIBILITY

THE AVERAGE COST OF TICKETS TO WOMEN’S GAMES ALREADY REPRESENT GOOD VALUE BASED ON FANS’ EXPECTATIONS Cost expectations for a Women’s football game

OPTIMAL PRICE POINT

POINT AT WHICH QUALITY MAY BE QUESTIONED

AVERAGE PRICE FOR TOP WOMEN’S LEAGUE

£12

£8

£9

UK

20€

7€

15€

GER

24€

8€

20€

FRA

13€

10€

10€

SPA

60

15€

7€

10€

ITA

19€

6€

14€

NED

$25

$25

$20

USA

£10

£8

£9

SCO

$28

$28

$22

MEX

137 Kr

-

100 Kr

SWE

17€

-

13€

BEL

¥2067

-

¥1440

JAP

Source: ECA/MTM Sport Future of Fandom tracker, July 2022, QZ6 – At what price would you consider a match ticket to a women’s football match to be? Base: All football fans by market, May 2022 to July 2022: UK (321), Germany (305), France (305), Spain (311), Italy (318), Netherlands (303), USA (912), Scotland (304), Mexico (310)

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