ACCESSIBILITY
THE AVERAGE COST OF TICKETS TO WOMEN’S GAMES ALREADY REPRESENT GOOD VALUE BASED ON FANS’ EXPECTATIONS Cost expectations for a Women’s football game
OPTIMAL PRICE POINT
POINT AT WHICH QUALITY MAY BE QUESTIONED
AVERAGE PRICE FOR TOP WOMEN’S LEAGUE
£12
£8
£9
UK
20€
7€
15€
GER
24€
8€
20€
FRA
13€
10€
10€
SPA
60
15€
7€
10€
ITA
19€
6€
14€
NED
$25
$25
$20
USA
£10
£8
£9
SCO
$28
$28
$22
MEX
137 Kr
-
100 Kr
SWE
17€
-
13€
BEL
¥2067
-
¥1440
JAP
Source: ECA/MTM Sport Future of Fandom tracker, July 2022, QZ6 – At what price would you consider a match ticket to a women’s football match to be? Base: All football fans by market, May 2022 to July 2022: UK (321), Germany (305), France (305), Spain (311), Italy (318), Netherlands (303), USA (912), Scotland (304), Mexico (310)
Made with FlippingBook interactive PDF creator