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FANS EXPECT WOMEN’S MATCHES TO BE FRIENDLY/WELCOMING, BUT ALSO HAVE A PASSIONATE ATMOSPHERE Women’s football match expectations
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
79%
A FRIENDLY / WELCOMING ATMOSPHERE
71%
A SHORT / EASY JOURNEY TO THE STADIUM
70%
BIG NAME PLAYERS / PLAYERS YOU KNOW
62
69%
A PASSIONATE ATMOSPHERE
69%
“WELCOMING ATMOSPHERE” IS CONSISTENTLY THE TOP EXPECTATION FOR FANS ACROSS MARKETS
UNDERSTAND WHAT’S AT STAKE FROM THE GAME
67%
MERCHANDISE ON SALE AT THE STADIUM
67%
THE RANGE OF FOOD & DRINK AVAILABLE
68%
A LARGE CROWD IN ATTENDANCE
Source: ECA/MTM Sport Future of Fandom tracker, July 2022, QZ1 – We’d now like you to think about the experience you’d expect and the football you would see at a women’s football match today. Base: All football fans by market, May 2022 to July 2022 Total (5,400)
66%
HOW LARGE OR IMPRESSIVE THE STADIUM IS
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