GROWING THE WOMEN’S GAME
Based on interest in football from the following answer scale FOOTBALL INTEREST DEFINITIONS
Throughout this report, we use the terms ‘football follower’ and ‘football fan’. These are not strictly interchangeable terms. In the research, we asked respondents to indicate the extent of their engagement with women’s professional football – from intense fandom that consumed a large proportion of their life, through a decreasing scale: a fan who considered themselves up to date but would not follow it every day; someone who followed it relatively closely without choosing the words ‘big fan’ to describe themselves; a follower in passing, who had interest in occasional events such as international tournaments; someone who had no interest in following it at all; and someone who hated the sport altogether. Thus “fans” in this research would fall into the top two categories, with “followers” falling into the top four. n
Football fans
I’M A BIG FAN I like to keep up to date but don’t follow it everyday
I FOLLOW RELATIVELY CLOSELY but I
I’M A HUGE FAN
I FOLLOW IN PASSING such as international sports
I HAVE NO INTEREST in following this sport at all
I HATE this sport
following it is a big part of my life
7
wouldn’t say I’m a big fan
Football followers
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