2018-1 VAUDE Markedsføringskatalog

Marketing Spring/Summer 2018

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Contents

Campaigns ....................................................................04 New Insulation Pad Collection.....................................10 POS ................................................................................12 Online Marketing POS ............................................... 22 Dealer Events ............................................................... 23 Individual Training ........................................................28 Public Relations ............................................................30

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CAMPAIGNS

CAMPAIGNS

Primary Campaign: Green Shape

Overview of our ECO themes (with product examples)

Goals • to make the functional and ecological uses of our Green Shape products tangible and to tap new customer groups that become aware of us at the POS • to support our dealers and provide the opportunity for their own positioning, further development and establishing store frequency

Polyester recycling (PES recycling)

Ceplex Green membrane

ecolour

Windproof Green membrane

Eco Finish

Segments All Green Shape products from Mountain Sports, Bike Sports and Packs ’n Bags

FULL FUNCTIONALITY. ENDLESS HAPPINESS.

PERFORMANCE MEETS ECOLOGY.

COLOURFUL YET GREEN.

AGAINST WIND. FOR THE ENVIRONMENT.

0% PFC – 100% LOVE FOR NATURE.

Time Period Start Autumn/Winter 2017/18, Spring/Summer 2018, Autumn/Winter 2018/19, Spring/Summer 2019

Certified leather (Terracare®)

Nylon recycling (PA recycling)

Organic cotton

PVC-free

PET recycling

GENUINELY GOOD. GENUINE LEATHER FROM GERMANY.

FISHING FOR COMPLIMENTS.

ORGANIC COTTON. BETTER FOR YOU – AND THE ENVIRONMENT.

FULL FUNCTIONALITY. ENDLESS HAPPINESS..

PLASTIC BOTTLES REINCARNATED.

Recycled coffee grounds (S.Café®)

Further Eco-topics in W18/19

Merino wool (RWS Wool)

bluesign® system

OUR COFFEE TO GO.

FEEL WOOL. FEEL WELL.

OUR ECOLOGICAL PURITY LAW.

Measures: Broad marketing communication across all channels, for example, exclusive landing page with contest, VAUDE Green Shape App, POS packages, social media and online measures, info films and animated key visuals etc. Contact Person: Miriam Unfug, miriam.unfug@vaude.com, +49 7542 5306 239 Order form and individualized advert motifs: Contact Person Germany: Julia Löffler, julia.loeffler@vaude.com, +49 7542 5306 311 Contact Person abroad: Kerstin Löffler, kerstin.loeffler@vaude.com, +49 7542 5306 148

Digital product presentation (animation, info film, Green Shape app): and online POS package is available for download at vaude-dealers.com Contact Person: sonja.wolff@vaude.com, +49 7542 5306 132

Availability All campaign content will be available starting 01.02.2018

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CAMPAIGNS

CAMPAIGNS

Sustainable functional shoes from VAUDE

Goals: • Sales support for the new VAUDE Shoe Collection • Addressing the topic: sustainable shoe development

Load the VAUDE Green Shape App and experience Green Shape.

Products: • The completely revised Outdoor and Bike Shoe Collection

Timeframe: • Summer 2018 – Winter 2019/20

Measures directly at the POS: • Training roadshow with subsequent VKU support – contact your sales representative if you are interested • Event: 2-week return period of VAUDE shoes, also at specialized retailers – details available from your sales representative • Comprehensive yet subtle product presentation directly on the product • Digital product presentation and an online POS (comprehensive image materials, banners, texts, stories, various films: image product videos) available for download at vaude-dealers.com Marketing materials: • Advertising templates for Green Shape shoes • Films (product, image), product photos, image photos, etc. • Stories and technical background information for newsletters and blogs Online B2C: • Communication at vaude.com • Location based advertising through Facebook und Google regarding POS locations

VAUDE ECO PRODUCT

Contact for questions: Manfred Meindl (manfred.meindl@vaude.com) +49 7542 5306 0

Genuinely good. Genuine leather from Germany.

We use Terracare ® leather from German bullhide for this product. Its high eco-compatibility has won numerous awards from the Leather Working Group – guaranteeing natural wearing comfort with resource-conserving, eco-friendly manufacturing.

Women‘s TRK Skarvan Mid STX Robust boots for trekking and hiking with certified leather from Germany, 100% recycled Sympatex® membrane, EcoPlush Ortholite® insoles and other recycled materials.

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CAMPAIGNS

CAMPAIGNS

Made in Germany. Made for adventure.

Secondary Campaign: Made in Germany

Goals 1. Sales support for our retailers 2. Consumers should become aware of the “Made in Germany” theme at VAUDE Themes Prio 1: Bike and PnB products from our own Manufaktur production facility Prio 2: Base Layer, Hats, Drink Bottles (other Made in Germany products)

Timeframe Summer 2017 – Summer 2019 incl. Winter Seasons

Measures POS: • Banners for your window display – contact your sales representative if you are interested • Sales packages – available upon request from your sales representative • Support for your product presentation – our Soft Shop Module:

2618 Soft Shop Logo Back Wall, 100cm, Tegometall 2619 Soft Shop Logo Mid Room, 100cm, Tegometall 2620 Soft Shop Bike Bag Holder, 100cm, Tegometall 2621 Soft Shop Logo Back Wall, 125cm, Tegometall 2622 Soft Shop Logo Mid Room, 125cm, Tegometall 2623 Soft Shop Bike Bag Holder, 125cm, Tegometall 2624 Soft Shop Adapter Handlebar Bag, Tegometall 2625 Soft Shop Logo Back Wall, 100cm, Slatwall 2626 Soft Shop Back Wall, 125cm, Slatwall 2627 Soft Shop Logo Adapter Bike Bag, Slatwall 2628 Soft Shop Adapter Handlebar Bag, Slatwall

Image Magnet Foil for Soft Shop: 2629 Summer BS AM Magnet Foil, 100cm 2630 Summer BS Travel Magnet Foil, 100cm 2631 Summer MS T&H/MS, Magnet Foil, 100cm 2632 Summer MS UL Magnet Foil, 100cm 2633 Summer BS AM Magnet Foil, 125cm 2634 Summer BS Travel Magnet Foil, 125cm 2635 Summer MS T&H/MS Magnet Foil, 125cm 2636 Summer MS UL Magnet Foil, 125cm

Suggested deco for your shop window

2664 MIG I Magnet Foil, 100cm 2666 MIG I Magnet Foil, 125cm

• Packaging as a “silent salesperson” for bike bags • Diverse material: films (product, image, tutorials), product photos, image photos, etc.

Online B2C: • Communication at vaude.com

Online B2B: • Newsletter content for retail on the theme MIG (Bike and PnB specific) available • MIG theme in the VAUDE Dealer Newsletter • Digital product presentation and an online POS (comprehensive image material, banners, texts, stories, various films: image, product videos, tutorials) available for download at www.vaude-dealers.com

Specialized dealer and consumer PR: • MIG Story – View behind the scenes • Active positioning of the MIG theme in various media • Invitations for journalists for company tours

M

Contact for questions: Bike Sports: Bozena Volmer (bozena.volmer@vaude.com) +49 7542 5306 306 Packs ’n Bags: Carola Dambach (carola.dambach@vaude.com) +49 7542 5306 124

Mehrdazu: VAUDE.COM

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NEW INSULATION PAD COLLECTION

NEW INSULATION PAD COLLECTION

Your advantages: • A clearly structured collection with differentiation of products based on function, comfort and price structure • Customer-friendly presentation for improved comparability

Marketing Measures: • “Silent salesperson” with highly appealing POS and packaging • Comprehensive online product presentation (Product photography, 3D renderings, explanatory videos)

Tour series camping mattress Selbstaufblasende Luftmatratze - Leicht,warm,kompaktverstaubar Self inflatingcampingmattress - Light,warm, smallpackable

Dream series camping mattress Selbstaufblasende Luftmatratze -ÜberlegenerKomfort,besondersgut isoliert Self inflatingcampingmattress -Superiorcomfortand insulation

Dream comfort camping mattress Kammer-Luftmatratze -Kompaktverstaubar,warmundkomfortabel Airchambercampingmattress -Smallpackable,warmwith superiorcomfort

ExtremKomfortabel DerAußenbezug isoliertund sorgt für zusätzlichenKomfort. Maschinenwaschbar

ExtremKomfortabel MattenkernundelastischesObermaterial passen sichandieKörperkonturenan Extremely comfortable Mattcoreandelasticoutermaterial adapt to thebody’scontours

SehrKomfortabel Weiches,elastischesund rutschhemmendes Obermaterial Extremely comfortable Soft,elasticandnon-slipoutermaterial

Extremely comfortable Theoutercoverhasan insulatingeffect andprovides forextracomfort. Mashinewashable

GeringesPackmaß VolumensparendeKonstruktion Lowpack size Space-savingdesign

Kammer-Luftmatratze 10cmDickebieten maximalenKomfortbei minimalemPackmaß

SchnellesBefüllen MattenkernmitguterRückstellkraft Quickfilling With itsgood restoring force

3DKonstruktion QuadratischerQuerschnitt ermöglichtvolle Flächennutzung 3Ddesign Quadraticcross-sectionallows fulluseof the surface

3DKonstruktion QuadratischerQuerschnitt ermöglichtvolle Flächennutzung 3Ddesign Quadraticcross-sectionallows fulluseof the surface

Air chambermattress 10-cm thicknessprovides maximumcomfortand enablesaminimumpack size

EinfacheHandhabung MattenkernbefülltdieMatte selbst Simplehandling matcorefills thematby itself

Tour Serie

Tour Serie

Tour Serie

F

F

F

TourSeries

5cm

3,8cm

DreamSeries

DreamComfort

Tour3,8M 183x51cm 72x20 in. Tour3,8 L 196x65cm 77X25 in.

Tour5M 183x51cm 72x20 in. Tour5 L 196x65cm 77X25 in.

10cm

EinfacheHandhabung Einfach zubedienendes Flachventilmit integrierterAufblas-undAblassfunktion Simplehandling Easy-to-useflatvalvewith integrated inflatableandbleed function

EinfacheHandhabung Einfach zubedienendes Flachventilmit integrierterAufblas-undAblassfunktion. Simplehandling Easy-to-useflatvalvewith integrated inflatableandbleed function.

EinfacheHandhabung Einfach zubedienendes Flachventilmit integrierterAufblas-undAblassfunktion. Simplehandling Easy-to-useflatvalvewith integrated inflatableandbleed function.

7,5cm

10cm

Dream7,5 L 196x68cm 77X26 in.

DreamComfort10 L 196x65cm 77X25 in.

Dream10 L 196x68cm 77X26 in.

2603

2604

2605

Hike series camping mattress Kammer-Luftmatratze– Leicht,komfortabelmit leistungsstarker Isolation Airchambermattress– Lightwith superiorcomfortand insulation

MinimalesPackmaß VolumensparendeMaterialienundKonstruktion reduzierendasPackmaß Minimumpack size Space-savingdesignandmaterials reduce thepack size

Performance series camping mattress Kammer-Luftmatratze -Ultraleicht,komfortabelmit leistungsstarker Isolation Airchambermattress -Ultralightwith superiorcomfortand insulation

Hike series camping mattress Kammer-Luftmatratze - Leicht,komfortabelmit leistungsstarker Isolation Airchambermattress - Lightwith superiorcomfortand insulation

Stabiles Liegen Stretchfreie Kammerkonstruktion Stable lie Stretch-free chamber structure

Ultraleicht MinimalesGewichtundkleinstesPackmaß beioptimalerNutzfläche Ultralight Minimumweightand smallestpack size whileprovidingoptimaleffectivearea

MinimalesPackmaß VolumensparendeMaterialienundKonstruktion reduzierendasPackmaß Minimumpack size Space-savingdesignandmaterials reduce thepack size

Isolationsschicht 80g IsolationsschichtausSensofiber reflektiertdieKörperwärme Insulation layer 80g–170gSensofiber insulation layer reflects thebodyheat

Sensofiber

RuhigerSchlaf RaschelfreieMaterialien und Isolationen Peaceful sleep Rustle-freematerials and insulations

Stabiles Liegen Stretchfreie Kammerkonstruktion Stable lie Stretch-free chamber structure

„Silent salesperson“

Isolationsschicht 80g IsolationsschichtausSensofiber reflektiertdieKörperwärme Insulation layer 80g–170gSensofiber insulation layer reflects thebodyheat

Leistungsstarke Isolation 60g /200gPrimaloft®Black Insulation Eco reflektiertdieKörperwärme Superior Insulation 60g /200gPrimaloft®Black Insulation Eco reflects thebodyheat

Sensofiber

F

HikeSeries

Tour Serie

Tour Serie

9cm 80g

9cm 170g

Sensofiber

Sensofiber

Hike9M 183x51cm 72x20 in. Hike9 L 196x65cm 77x25 in.

HikeWinter9M 183x51cm 72x20 in. HikeWinter9 L 196x65cm 77x25 in.

EinfacheHandhabung Einfach zubedienendes Flachventilmit integrierterAufblas-undAblassfunktion. Simplehandling Easy-to-useflatvalvewith integrated inflatableandbleed function.

HikeSeries

F

F

PerformanceSeries

8cm 80g

8cm 170g

7cm 60g

7cm 200g

Sensofiber

Sensofiber

Performance7M 183x51cm 72x20 in. Performance7 L 196x65cm 77x25 in.

Hike8M 183x51cm 72x20 in. Hike8 L 196x65cm 77x25 in.

PerformanceWinter7M 183x51cm 72x20 in. PerformanceWinter7 L 196x65cm 77X25 in.

HikeWinter8M 183x51cm 72x20 in. HikeWinter8 L 196x65cm 77X25 in.

EinfacheHandhabung Einfach zubedienendes Flachventilmit integrierterAufblas-undAblassfunktion. Simplehandling Easy-to-useflatvalvewith integrated inflatableandbleed function.

EinfacheHandhabung Einfach zubedienendes Flachventilmit integrierterAufblas-undAblassfunktion. Simplehandling Easy-to-useflatvalvewith integrated inflatableandbleed function.

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2607

Name

Item number

Sleepingmat Sales Support – Tour Series Sleepingmat Sales Support – Dream Series 2604 Sleepingmat Sales Support – Dream Comfort Series 2605 Sleepingmat Sales Support – Performance Series 2606 Sleepingmat Sales Support – Hike Series 2607 2603

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POS – POINT OF SALE

POS – POINT OF SALE

INSTORE-POS

INSTORE-POS

Item.-No: Description:

Item.-No: Description:

S18 Banner Sustainability

VAUDE Wooden Logo Display

2669

1933

Measurements: 60 x 160 cm recyclable Price: EUR 8.50

Measurements: 25 x 10 x 3 cm Price: EUR 10.00

VAUDE Doormat

1783

Measurements: 120 x 80 cm For inside and outside areas Price: EUR 42.00

Information sheets for downloading

Explanatory sheets for download for your DIN A4 Display We offer the following varieties per product category:

VAUDE Doormat

1644

Measurements: 58 x 58 cm For inside and outside areas Price: EUR 17.00

Family: Combination Overview Kids Racoon Series / VAUDE Kinderhaus – Tried and Tested Sleepingbags: Altmann / Säntis / Gamplüt Backpacks: Astrum / Skarvan / ergonomic shoulder straps / EMP Hike back panel Footwear: knit shaft and scree protection / overview V-Flow Index Bike / overview V-Flow Index Mountain Packs ´n Bags: Revisable backpack Tobel / PET recycling / Made in Germany / PVC-free Bike: Overview urban bike bags / bikepacking

Tents: Siliconized Bonding / Both sides siliconized / Sag Free Sustainability: The Green Thread / Green Shape Philosophy

Download here: www.vaude.com/qr/Infosheets Available in the following language combinations:

VAUDE Wooden Stool

1934

Measurements: 42 x 30 x 30 cm Wooden stool for seating and decoration Price: free of charge

• DE • FR / IT • NL / EN

VAUDE Shopping Bag Paper

Information Display

2672

s

M

L

DIN A4, made from FSC-certified wood Measurement approx. 11 x 36 cm Price: EUR 15.00

Paperbags made of FSC paper, ordersheet with details and prices will be sent twice a year.

Info: Firma Danner Contact: Elena Marin Mail: elena.marin@danner-nbg.de

ATTENTION: All prices specified in the documents are in euros purely net plus the legal value added tax. Only while stocks last!

ATTENTION: All prices specified in the documents are in euros purely net plus the legal value added tax. Only while stocks last!

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POS – POINT OF SALE

POS – POINT OF SALE

SEGMENT RELATED POS

OUTDOOR POS

Item.-No: Description:

Item.-No: Description:

PACKS ’N BAGS

VAUDE Event Banner ”Spirit“

0569

S18 PnB Banner Sustainable Travel

2668

Measurements: 300 x 80 cm, backside is mirror image of the front side Price: EUR 39.00

Measurements: 60 x 160 cm, recyclable Price: EUR 8.50

VAUDE In-store Beach Flag

2075

Measurements: 65 x 200 cm, incl. cross-stand, weatherproof Price: EUR 65.00

Eco-friendly travel bags - made of recycled material

TENTS

S18 VAUDE Tent Poster

2670

VAUDE Outdoor Beach Flag

1047

Overview table in DIN A1 on all tent models, front with mood setting image Price: EUR 1.50

Measurements: 90 x 420 cm, rod 500 cm, incl. ground anchor (for soft surfaces) and a cross-stand (for hard surfaces) Price: EUR 140.00

VAUDE Logo Bench

0978

S18 VAUDE Tents + Sleepingsystems Flyer EN, VPE 25

2673

Replaceable textile sections, washable material Measurements: 115 x 60 x 80 cm opened, 115 x 60 x 9 cm folded Price: EUR 85.00

All tents, sleeping bags, insulation pads and accessories with short description presented clearly, DIN A4, PU 25 sheets Price: EUR 12.50

ÜBERSICHT ZELTE Sommer 2018

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ATTENTION: All prices specified in the documents are in euros purely net plus the legal value added tax. Only while stocks last!

ATTENTION: All prices specified in the documents are in euros purely net plus the legal value added tax. Only while stocks last!

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POS – POINT OF SALE

POS – POINT OF SALE

GIVE AWAYS

GIVE AWAYS

Item.-No: Description:

Item.-No: Description:

VAUDE Heart Carabiner Carabiner in formof a heart, Conforms with CE standards, Packing unit:10 pcs. Price: 1.80 Euro

VAUDE Writing Pad

2382

2325

Measurements: Din A4, 50 pages Price: EUR 1.60

VAUDE Sticker Set

2588

Various motifs and sizes on a DIN A5 leaf, Packing unit 25 Price: EUR 7.50

VAUDE Cup, PU 6

2602

Cupmade fromporcelain with logo Volume: 0.25l Price: EUR 12.00

VAUDE Shoe Horn

1796

Measurements: 41 x 4 cm Bamboo Price: 1.20 EUR

VAUDE Wallet

2674

Small wallet for travel, made from material rest pieces, colors Price: EUR 2.00

VAUDE Pen, PU 10 Made from untreated pine, recycled paper and bio-plastic, Packing unit 10 items Price: EUR 6.00

2587

ATTENTION: All prices specified in the documents are in euros purely net plus the legal value added tax. Only while stocks last!

ATTENTION: All prices specified in the documents are in euros purely net plus the legal value added tax. Only while stocks last!

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POS – POINT OF SALE

POS – POINT OF SALE

DECORATION PACKAGE

Dear VAUDE Partner,

We love the mountains and nature and we would like to contribute to protecting them. That’s why we are dedicated to making (y)our world a better place and doing business in partnership with people and the natural world. With our Green Shape philosophy, this vision is made tangible. With the goal of achieving the best for people and the natural world, we invest in research and development of sustainable materials and technologies. We want to make the benefits of Green Shape tangible for your customers as well. For optimal presentation at the POS, we have a modular decoration package available to order.

Sample presentation. Final presentation of the graphics may be different. The large back wall banner is not included in the package; it can be custom produced in consultation with your customer representative.

Conditions:

• Achieve the minimum order total • Minimum preorder: Mountain Sports 2,500 EUR (2,500 GBP, 3,000 SFR),

• Bike Sports 1,500 Euro (1,500 GBP, 2,000 SFR) • Packs ’n Bags 1,000 EUR (1,000 GBP, 1,000 SFR) • POS materials available is limited to 4 modules per POS.

Contact person Kerstin Löffler, kerstin.loeffler@vaude.com

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POS – POINT OF SALE

POS – POINT OF SALE

DECORATION PACKAGE

DECORATION PACKAGE

NOTE: the following images are for preview purposes only; they are not the final version.

Module 1 – Banner and Display Cube

Module 3 – Wooden Poster Display

Module 1 includes a banner with the Green Shape tree. All themes are introduced in the tree’s leaves. In addition, there are 4 display cubes on which all themes are presented with a short explanation. Measurement: Banner: 1m x 2m, display cube 30x30x30cm

Wooden DIN A4 display. This display has a magnetic frame so that the content can be easily exchanged and adapted to the current theme. Motifs are included in the module. Several theme-changes are simple and easy to make during the season. Numerous possibilities for use: window, shelf or merchandise display directly with the merchandise presented. Measurement: approx. 11x36cm, Exchangeable content in DIN A4

Name

Item number

W17 M3 – Wooden Poster Display - EN W17 M3 – Wooden Poster Display - FR W17 M3 – Wooden Poster Display - IT W17 M3 – Wooden Poster Display - NL

2582 2583 2584 2585

Name

Item number

W17 M1 – Banner and display cubes - EN 2572 W17 M1 – Banner and display cubes - FR 2573 W17 M1 – Banner and display cubes - IT 2574 W17 M1 – Banner and display cubes - NL 2575

Module 4 – Clothes Hangers

This set of 10 bright green hangers ensures eye-catching presentation of your Green Shape highlights. Contents: 10 hangers in green for outerwear

Module 2 – Window Decal

Window decal with Green Shape claim in white lettering Measurement: 1,5m wide, 0,5m high

Name

Item number

W17 M4 – Clothes Hangers

2586

Name

Item number

W17 M2 – Window Decal - EN W17 M2 – Window Decal - FR W17 M2 – Window Decal - IT W17 M2 – Window Decal - NL

2577 2578 2579 2580

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ONLINE MARKETING POS – POINT OF SALE

DEALER EVENTS

Additional product information on partner websites

Booking of the following events at least 4 weeks in advance

Together with our technology partner, loadbee, we offer integration of an option to order additional product and marketing information directly on the article detail page on your online shop.

1. VAUDE Climbing Rock (portable)

• Weight: 300 kg • Footprint: L 10m x B 10m x H 5m

You have the choice of whether you would like to use our content via inpage or onpage integration in your shop.

A sensational product and an attraction for any event! Our portable Climbing Rock is always a crowd favorite for kids. There are 80 handholds made from synthetic resin as well as rigid foam handholds for beginners. The Climbing Rock has a wide variety of difficulty levels and is suitable for all ages. A trained VAUDE Teamer will deliver the Climbing Rock by truck and supervise the climbing.

With each variation, the customer immediately lands at product information provided by us. It is presented in the VAUDE Corporate Design so that brand recognition is guaranteed. This prevents customers from jumping out during the purchase process and helps you sell the products better together with us.

Price: on request

Darstellung in Ihrem Shop

Unsere Verkaufsunterstützung für Sie

Schnelle und einfache Einbindung des loadbee Buttons

Darstellung unseres Premium Contents in Ihrem Shop

2. VAUDE Slackrack

The Slackrack is a fully integrated slackline framework that gives you the ability to set up a slackline directly at your store without depending on trees, ground anchors, hooks, etc. It takes just 10 minutes to set up because the stable steel construction comes with an original slackline attached.

• Safe with slackline mounted at a low level • No ground anchors needed • Set up in 10 minutes – can also be used outdoors

Bsp. Onpage-Einbindung

Technical data: • Length: 300 cm

• Slackline height: 30 cm • Weight: approx. 28 kg • Pack size: L 150 x B 16 x H 8 cm • Holds loads up to 120 kg

Key Facts • one-time installation including test: max. 30–60 minutes

Price: on request

• no danger of duplicate content • use of loadbee is free for dealers

Would you like to integrate our content in your shop? Please register under or please contact our loadbee representative Kathrin Sudyka: Tel. +49 711 914 017 44

http://en.company.loadbee.com/en/dealer_registration

3. VAUDE (Start and Finish) Archway

• Size: 8 m wide, 4 m high

Mobile +49 151 150 306 49 kathrin.sudyka@loadbee.com

This smart alternative to traditional inflatable products is a highlight at any event!

Price: on request –› max. booking 3 days

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DEALER EVENTS

DEALER EVENTS

8. VAUDE Athlete Lectures

4. VAUDE Backpack Display Test Station

Our successful athletes and partners are active outdoors on a daily basis and have fascinating, inspiring stores to tell.

• Size: 1850 mm high, 820 mm wide • Weight: approx. 35 kg • Content: 27 Backpacks – 3 backpacks per hanger

There is a broad range of categories, films, slide show presentations, shows as well as training on offer.

The display is optimal for making products that consumers want to try out more available to them and for showing off the advantages of VAUDE backpacks.

Climbing: - Helmut Kotter - Fritz Miller

Backpack display can be ordered with content • Bike 27 Backpacks

Alpine/Expedition: - Stephan Keck - Fritz Miller - Andreas Prielmaier - Ralf Gantzhorn - Guides / Lehrteam member of the German Alpine Club (DAV) - SAAC guides (Safety in the mountains, i.e. fundamentals for low risk free riding and touring.) Bike: - Team Vertriders (Sylvia & Axel) - Stefan Schlie (not a lecture but a bike show) - Guides / Lehrteam member of the German Alpine Club (DAV) - Kerstin Kögler & other Lehrteam members of DIMB (Deutsche Initiative Mountainbike)

The backpack display is delivered as follows: Backpack display • Roll Up (Info: “Free testing” und directions “How do I carry a backpack correctly“)

• Customer stopper • Weight (3 x 2 Kg, 2 x 1 Kg)

Price: on request –› Backpacks that are not returned will be billed for

- Stefan Hermann (MTB Academy) - Kurt Exenberger (Bikeacademy) - Johannes Pistrol (bike with passion) Bike Travelers: - Globetrotters (Martin & Nadine) - Tilmann Waldthaler - Max Semsch

5. VAUDE Tent Set Up Competition

This tent set up competition promises action packed entertainment in your store. A trained VAUDE Teamer will supervise and time the tent set up of each customer who participates. The times are posted on a notice board and the best participant wins the tent at the end of the event.

Price: on request –› max. booking 3 days

6. VAUDE Contest

Personalized contest cards with dealer logo and a VAUDE Contest Box, suited to the winning VAUDE product. The prize is provided by the dealer.

7. VAUDE Promo Event

Example: The WWF panda bear or our VAUDE rope team can draw attention to your store throughout your city. In addition, they distribute flyers that increase visitor frequency in the store.

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DEALER EVENTS

DEALER EVENTS

9. VAUDE Recycle Tour

10. Book your own BANFF Mountain Film Festival:

Measurements: L 5 m x B 4 x H 3 m Weight: 100 kg Electricity: 230 V required

PRÄSENTIERT VON PRESENTED BY

An attractive module – customers answer questions on a display to become sustainability experts • two bike simulators with wooden frame • Screen on which a sustainability quiz with a variety of high-quality questions is running • Teamer as moderator • The visitor with the most points gets a sustainability-related give-away

Price: on request

The Banff Tour will be presented in Spring 2018 with approx. 80 dates in Germany, Austria, Switzerland and the Netherlands. Every dealer has the opportunity to book an exclusive, additional event outside of the normal tour dates from February to May 2018.

The location can be freely chosen by the dealer. (i.e. cinema, outdoor cinema, and much more).

Event technology, a complete VAUDE Primaloft set up, communication, event team member can be booked.

Event Value 1,500.00+ €

This offer is available with individual consultation and agreement on activities with the dealer.

Questions can be answered by the Sponsoring Department in collaboration with the responsible agency of the film tour, Moving Adventures.

Example set up:

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INDIVIDUAL TRAINING

INDIVIDUAL TRAINING

ART-NR:

Beschreibung:

Individual Training for the sales team – online and offline

Diverse ecological commitment is a matter of course at VAUDE. In conjunction with this commitment, we place the highest technical demands on our products and are continuously developing them further. At our new online platform http://help.vaude.com, we present comprehensive expertise from our market segments Mountain Sports, Bike Sports and Packs ’n Bags in digital format to support you in providing well-grounded, competent customer advice.

Online

help.vaude.com

Offline “VAUDEpedia” app for offline use available at the AppStore (iOS and Android)

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PUBLIC RELATIONS

PUBLIC RELATIONS

Availability of Press Information and Downloadable Texts:

General Considerations:

Goals: increasing brand awareness and brand image with media as multiplying factor

1. www.vaude.com/press – Press Area • Current press releases • Product highlights (texts, product photos and image visuals) • Company information

PR focal points remain primarily unchanged · Mountain sports & sustainability

· Trade fair communications with season highlights · CSR themes (social and environmental commitment) Equipment for photo shootings, TV, promotional games, etc. Greater focus on new target groups (Lohas) in relevant media beyond traditional general interest media

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2. www.vaude-dealers.com Expanded selection of image visuals: Use for editorial purposes with photo acknowledgement © VAUDE

Press events and press conferences on outdoor themes

Open Access for Journalists: www.vaude-dealers.com KD-Nr: VAUDE_EN Password: firebird24

1. Monthly mailing with product recommendation

Goals: Increase marketing presence / product presentation in media (print/online) International relevance: Languages: German, English, French, Dutch, Italian Distribution outside of Germany, Austria Switzerland using distribution partners or PR agents

3. To download high resolution photos from the webshop: www.vaude.com Model selection via the search box or product menu. Then click on the zoom button (on the left under the product image) and the enlarged version will appear in new window. Download this by right-clicking “Save picture as” Image size (1335 x 1024 pixels, 72 dpi) sufficient for printing approx. 8 x 8 cm

Target Group: Special interest and general interest media (print and online)

4. Test Winners / Product Reviews experience.vaude.com

Availability: All export partners are in the mail distributor and can use the mailing for their own PR work

Subscribe for e-mail alert PDF printouts for communication at the POS

NEW in 2015: Central Journalist Database for Europe, possibility for country specific mailing lists. For details please contact benedikt.troester@vaude.com

5. CSR Commitment

csr-report.vaude.com Monthly CSR-News

2. Seasonal Press Kit

6. Press Articles Selected press articles in the VAUDE Intranet CAMP or on request

International Relevance: Pre-tradefair communication in special interest media (print and online). Text will be created in German, English and French Distribution outside of Germany, Austria, Switzerland over distribution partners or PR agents

Target Group: Special interest and general interest media, VAUDE agencies, VAUDE importers

Contact person: Mountain / PnB: Benedikt Tröster, benedikt.troester@vaude.com, +49 (0)7542 5306-130 Bike Sports: Stephanie Herrling, stephanie.herrling@vaude.com, +49 (0)7542 5306-123 Company: Birgit Weber, birgit.weber@vaude.com, +49 (0)7542 5306-173

Availability:

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Status 05/2017

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