Redfin Marketing Brochure updated 3_25_2020

Sell for more than the home next door.

Sell for More with Smarter Technology and Local Expertise. With a Redfin Agent, you’ll have a trusted partner on your side and the support of cutting-edge technology to market and sell your home for more.

Sell For More Redfin Agents sell homes for $1,800 more on average.* We show your home to more buyers and create a pricing strategy to get you top dollar. Save Thousands With Redfin, you get everything a traditional brokerage offers and more—for just a 1% listing fee when you sell and buy with a Redfin Agent, or 1.5% when you only sell.** Buy Your Next Home When you buy with us, too, we coordinate the entire buying and selling process to make it as smooth as possible.

*Based on a study comparing Redfin listings between January 1, 2019 and August 31, 2019 with comparable sales by other brokerages on the basis of sale-to-list price, validated by Precision Consulting Services, LLC. ** Fees subject to change, minimums apply. Buyer’s agent fee not included, e.g., if the buyer’s agent fee is 2.5%, seller will pay a total fee of 3.5%. Listing fee increased by 1% of sale price if buyer is unrepresented. Sell for a 1% listing fee only if you also buy with Redfin within 365 days of closing on your Redfin listing.We will charge a 1.5% listing fee, then send you a check for the 0.5% difference after you buy your next home with us. Learn more at If you are currently working with an agent this is not a solicitation of your business. Virginia Office: Falls Church,VA. Example minimums: Northeast Virginia $4,500.

CA DRE #01521930. Tel.: 1-844-759-7732.

Ben Coffee, Redfin Agent

Pricing It Right

Redfin Agents are neighborhood experts who use the best market data available to price your home. The result? We sell homes for $1,800 more on average than other brokerages.* Our agents also have other exclusive tools on their side to help you get the best price for your home, including: Price Whisperer** We’ll test the market before you list by getting pricing feedback from actual buyers searching for a home like yours. First Look Before your listing goes live, we’ll give our Redfin Buyer’s Agents a sneak peek to make sure that you’re listing for exactly the right price. Market Conditions Before recommending a list price, we’ll consider several factors, such as your selling timeline, recent sales of similar homes, and other homes on the market in your area.

Our Redfin Agent knew what buyers were looking for. We got professional photos, a 3D tour. Buyers were coming to see our home within hours after the listing was live, and we ended up selling for thousands above asking price.”

Doug & Virginia, sold with a Redfin Agent

*Based on a study comparing Redfin listings between January 1, 2019 and August 31, 2019 with comparable sales by other brokerages on the basis of sale-to-list price, validated by Precision Consulting Services, LLC. **Not available in all markets.

Your Home in the Spotlight

We’ll make your home stand out from the rest on day one so that it gets more interested buyers and sells quickly. Professional Photos and Listing Flyers We create a stunning first impression with photos and listing flyers that highlight your home’s best features. “Coming Soon” Listing We generate buzz around your home before it’s on the market by featuring it on and sending a sneak-peek email to buyers.* 3D Walkthrough Buyers can virtually walk through your home with a high-resolution, interactive view of every room. Open House We show off your home and follow up quickly with interested buyers to answer questions and gain helpful feedback.

Redfin 3D Walkthrough

*Not available in all markets.

Home Updates Made Easy

Your agent will walk through your home with you, noting your home’s best features and recommending updates that could boost its value. We can also connect you with trusted partners who can make your home shine, such as stagers, painters, and handypeople.

Our Redfin Agent went above and beyond to meet our family’s needs. She and her team were by our side at every stage of the process, from getting the home ready for market to negotiating the sale. We couldn’t be happier with the outcome of both buying and selling our homes with Redfin.”

Ebony & Chaz, bought and sold with a Redfin Agent

More Buyers, More Offers

We show your listing to 3x more buyers with marketing campaigns powered by, the #1 brokerage website in the U.S.* Redfin Featured Home Your listing will get premium placement on our site and apps so buyers see it before homes listed with other brokerages. A Powerful Online Presence We’ll post your listing on other popular real estate sites like Zillow and so buyers will see it even if they’re not searching on Your Home, Listed Everywhere Your home will not only be listed on, but also through the MLS which markets your listing far and wide, so you’ll reach the most buyers. Email Campaigns We’ll send emails with your home’s debut, open house schedule, and more to buyers looking for a home like yours.

Digital Ads We’ll drive buyers to your home with ads on websites like Facebook and Google.

Last Call for Offers Once you have an offer in hand, we can send out “Last Call” emails to see if we can get more offers, which could increase the offer price.

*Compared to comparable non-Redfin listings in 2019.

Track All the Action

Your personalized Owner Dashboard lets you see exactly what’s happening with your listing:

First Steps Easily track the tasks and paperwork to sell your home in one place. Buyer Interest Track how many buyers are viewing your home online and coming to open houses. Marketing Activity See everything we’re doing to attract buyers from digital ads and email marketing.

Our Redfin Agent was a remarkable professional, possessing that rare combination of savvy, interpersonal skills, and care for the client. We felt throughout the entire transaction that he had our best interests at heart, and we are eternally grateful for that.”

Tom & Arzu, bought and sold with a Redfin Agent

Buy Your Next Home with Redfin

Get the same exceptional service and save even more when you buy with a Redfin Agent.

Find Homes Fast and Tour Sooner We notify you about new homes on the market three hours before other sites.* You can book tours online and see homes on your schedule, even same-day. Save $8,200 on Average Get money back when you buy, and pay a lower listing fee when you sell.** Work with a Local Expert Your Redfin Buyer’s Agent guides you every step of the way, from finding the right neighborhood to writing a winning offer. More Value with a Redfin Mortgage When you use Redfin Mortgage, you’ll save with low rates and zero lender fees. †

*Based on an SSRS study published June 2, 2017, comparing the speed of emails sent by Redfin and 3 other major real estate websites over a two-week period, relating to over 150,000 properties. **Average amount based on the savings realized from selling and buying with Redfin’s lower 1% listing fee (1.5% if you only sell with Redfin) versus a more-typical 2.5%-3% listing fee (buyer’s agent commission not included), plus the average Redfin Refund received by customers who buy with Redfin. 1% listing fee and Redfin Refund are subject to change. Redfin Refund is not available in all markets and where prohibited by law. Redfin Refund provided at or after closing. Subject to lender approval and minimum commissions. Learn more at † Only in states where Redfin Mortgage operates. Subject to additional terms and conditions. Redfin Mortgage is an affiliate of Redfin.You are not required to use their services. For more information on Redfin Mortgage’s services and fees, please see

EvenMore Dedicated Service

When you sell and buy with Redfin, your agents work together to make your entire move easier.

Connect With a Top Buyer’s Agent We introduce you to the best local agent the minute you’re ready to buy and they ensure you have a hassle-free end-to-end experience. New Area? No Problem We’ve got agents covering most of the nation, so we can help whether you’re moving down the block or across the country. Streamline Your Move Our technology connects us so we can communicate faster, track deadlines, and manage every detail.

Redfin was an incredible partner that guided us through every step of the process. We were also able to use the savings with Redfin to make some changes to our home before we moved in.”

Kort, bought with a Redfin Agent

Let’s Get Started

We’re ready to guide you through your home sale from beginning to end.

Katie & Erica, Redfin clients




Negotiations andClosing

“Coming Soon” Listing We’ll show your listing to potential buyers online to generate interest before your list date.* Professional Photos and Flyers We’ll schedule a photo shoot of your home and deliver flyers for your listing debut. 3D Walkthrough We’ll shoot a high-resolution, interactive view of every room in your home, including a view of the entire floor plan.

List Price and Date Your agent will recommend the best price for selling your home and a list date that will drive the most interest. Home Prep We’ll connect you with local service providers to take care of cleaning, repairs, staging, landscaping, and more. Planning Your Move Your listing agent can introduce you to a buyer’s agent to help you find your next home and time your move right.

Individual Marketing Campaign We’ll promote your listing on and email it to buyers looking for homes like yours. Plus, we’ll invite those buyers to your open houses. Open Houses A Redfin Agent will introduce your home to buyers and stay in touch with those who show interest. Continuous Communication Your agent will keep you updated at every step. You can also view your Owner Dashboard to track online traffic, next steps, and more.

Offer Review Your agent will present the offers, advise you on counter offers, and negotiate the best price and terms for you. Offer Acceptance Sign the offer online, negotiate and complete inspection repairs with your agent, and start packing. Closing Day Your agent will work with all parties to ensure a smooth transfer of ownership to the buyer. Celebrate—you did it!

*Not available in all markets.

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