This proven program was designed to increase motivation, productivity and engagement of field sales and service professionals. Research shows that focusing on these three areas is critical to reaching field productivity goals. The promotional products chosen for this program were selected to motivate and enable employees to be more efficient throughout the work day. Promotional products remain less expensive per impression than most other forms of advertising. The investment in ad specialties is modest, more targeted and allows for much greater levels of interaction with consumers than other forms of advertising. This illustrates the power of promotional products: • 83% of respondents like receiving a promotional product with an advertising message • 88% recalled the advertiser • 82% own 1 to 10 promotional products • 53% use promotional products once a week or more Promotional products can play a key part in your comprehensive employee productivity program with a core focus on the following: • Improving motivation and productivity through engagement • Increasing sales revenue THE POWER OF PROFORMA TO INCREASE PRODUCTIVITY
Stats provided by Promotional Products Association International
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