Take a look at our May newsletter!
I WAS SHOWING OFF THE APEX CERVICAL ORTHOSIS PREMIUM! Did You See Me in Pinehurst?
2023 MAY
If you were one of the chiropractors who stopped by my booth at the North Carolina Chiropractic Association’s Spring Conference in
Pinehurst a few weeks ago, thanks for saying hello! It was great to see you and the nearly 300 other people who turned
out for the event. I was there with Doug Mattison from Core Products International, Inc., and we had a great time demonstrating the Apex Cervical Orthosis Premium (ACOP) and getting live feedback.
customizable. It’s similar to a therapeutic pillow, but you can move its unique thoracic wedge up and down along the patient’s spine and use it to support their neck in the proper position, no matter how aggressive their degeneration is. We recommend patients use the ACOP for just one minute at a time at first, then progress to 15 minutes to counteract forward head posture and help relieve headaches and neck pain. Chiropractors tend to have better posture than most people, but even the clinicians who stopped by our booth and tried the product themselves were impressed! They told us they could instantly feel the difference in their necks after using the ACOP. It’s no wonder the product is one of our most consistent bestsellers month over month! Hopefully, it will make a big difference for the hordes of bent-over people we see on the streets. It was great to get real-time feedback from chiropractors like you at the conference. I’m looking forward to gathering even more of it as my team and I continue the trade show circuit for the next few months! First, we’re stopping at the South Carolina Chiropractic Association’s Annual Convention in Myrtle Beach from June 8–11. Then, we’ll pop up again at the Florida Chiropractic Association’s enormous “The National” show in Orlando from Aug. 17–20. If I didn’t see you at Pinehurst (or even if I did), I
If you missed the show, here’s the inside scoop on the ACOP: It’s one of the best products out there for fighting the tech neck epidemic. During the conference, I heard over and over from clinicians that they’re seeing 14- and 15-year-old kids with degeneration equivalent to 70- or 80-year-old adults. And it’s all because they’re glued to their phones! Every degree those kids tilt their heads adds the equivalent of a bowling ball to their necks, causing crazy amounts of damage.
hope I’ll catch you there. Say hello and stop by our booth — you might just get to try out a bestselling product like the ACOP.
Like Doug and I told the people who stopped by our booth, the ACOP is a great tool for fixing tech neck because it’s fully
ARE YOU POS
THE WORLD ISN’T ENDING
Try Dr. Weinige
According to Dr. Steven Weiniger, if you want to fix your patients’ posture, you should tell them to imagine their body is a briefcase and their brain is the person holding it.
3 Strategies to Reduce Anxiety
“You can carry a briefcase by the handle or pick it up from both ends, but one option is much more efficient than the other!” Dr. Weiniger says. “Your body has handles, too, and strengthening posture is about teaching people to use those handles in a way that fits our modern lifestyle — which is different from the lifestyle humans have had at any point in the 1.9 million years we’ve been on Earth.”
When most people think of anxiety, they likely have negative connotations tied to it. Many make the assumption that anxiety will always lead to panic attacks and fears of major change, but just about anything can generate feelings of anxiety, and not all of them are harmful. However, if your anxiety stops you from doing something, it can hinder you almost every day.
In honor of May being National Anxiety Month, here are three ways to reduce your anxiety.
Dr. Weiniger (DC, FIANM, and creator of the CPEP© and StrongPosture® programs) is one of the county’s leading posture experts who advocates for better posture every May during National Posture Month. We spoke to him because, as he sees it, many chiropractors teach posture to their patients the wrong way. “It blows me away how often people just want to tell their patients, ‘Do this exercise,’” he says. “Instead of creating a therapy for that individual, they’re dispensing a biomechanical pill for the problem that walked in the door.”
DAILY EXERCISE Physical activity can increase your self-confidence, improve your mood, help you relax, and lower anxiety symptoms. You don’t have to do anything significant — you can go for a walk, take a hike, conduct at-home workouts, go to the gym for at least 30 minutes, or participate in yoga and Pilates. MEDITATE Sometimes, taking a step back, focusing on your breathing, and letting your thoughts flow in one ear and out the other can help you put things in perspective. JAMA Internal Medicine published an article stating that practicing mindfulness can help ease feelings of anxiety, depression, and pain. You can meditate by following a guided meditation or silently sitting in a quiet area and breathing slowly. While meditating will be challenging at first, it will become easier with practice.
This strategy doesn’t address the patient’s underlying habits, meaning the same pains reappear. Usually, the patient ends up
FACE ANXIETY HEAD-ON Many people try to avoid anything that could make them feel anxious. While this method may make you feel short- term comfort, it can cause you to be more anxious about specific scenarios. The best strategy to overcome anxiety is to face it head-on. Although it will be uncomfortable and challenging, don’t let it stop you! The more you put yourself out there, the less anxious you’ll feel. You’re stronger than you give yourself credit for! Please contact your health care provider if you’re worried about the anxious feelings you get. They can assist you with identifying your triggers, why anxiety is occurring, and methods you can use to reduce your symptoms.
BLOSSOM DERBY EMERALD FERTILIZE
GEMINI HORSE LIGHTSABER
MOTHER NATURE PARADE
SEEDLING VETERANS
Did You Know These Flip-Flop Facts? SURPRISING TRUTHS ABOUT OUR FAVORITE SUMMER SHOE
U FIXING YOUR PATIENTS’ STURE ALL WRONG? er’s Method for Long-Term Results
right back on the chiropractor’s table — which is great for business but terrible for their health! Instead of relying on quick fixes, Dr. Weiniger recommends using a three- step framework for long-term results.
Flip-flop season has arrived at Chiro1Source headquarters! To celebrate, we’re sharing a few fun facts about flip-flops that even many podiatrists don’t know.
1. Flip-flops have been around for at least 6,000 years. Ancient paintings and archeological discoveries date the existence of the shoes to around 4000 B.C. Surprisingly, Americans didn’t start wearing them until the 1950s when Japanese rubber flip-flops arrived on our shores. 2. Around the world, people have made flip-flops from unusual materials like rice straw, papyrus, palm leaves, and rawhide. It’s hard to believe all of those options were comfortable.
1.
Help the patient become aware of where their body is in space.
2. Teach them how their body should be in space.
3. Retrain their body to move and balance differently to achieve correct posture.
If you take this approach, Dr. Weiniger says, you “become the guru” helping patients achieve unconscious mastery of good posture. Dr. Weiniger can help you achieve guru status (and give you patient resources) in his seven-step continuing education course, “Posture and Balance Assessment, Rehabilitation, and Motor Control Excercises” on CESoup.com. In the meantime, consider investing in a PostureZone Posture Grid for your waiting room to spark conversations about posture with your patients. The grid will give them ownership over the process of fixing their posture and kick-start their healing. Visit Chiro1Source.com to order your Posture Grid today.
3. Egypt’s King Tut owned an extra-fancy pair of flip-flops inlaid with bone and gold. Even his feet got the royal treatment!
4. In 2005, a flip-flop scandal swept the White House. Athletes from a women’s lacrosse team wore the relatively casual shoes to meet the president — flipping out fashion bloggers everywhere. 5. The growing U.S. flip-flop market is worth $3.5 billion. By 2025, Statista estimates we’ll spend about $4.71 billion on flip-flops! Companies worldwide produce more than 3 billion flip-flops every year.
6. Flip-flops are terrible for your feet — with one exception. Most flip- flops don’t have any arch support, so wearing them too often can lead to problems like plantar fasciitis, bunions, ankle issues, and lower back pain. However, there’s an exception to the rule: Archies! These Australian flip-flops are just as sleek and stylish as normal
ones, but they have a high arch that supports the foot, aligns the wearer’s posture, and prevents pronation.
We’ve stocked Archies in a range of colors on Chiro1Source for a few years now, and they’re a big hit with chiropractors who sell them to their patients. This spring, Archies launched a few new styles, including flip-flops
HAVE A LAUGH!
with crystal accents on the straps. Check them out at Chiro1Source.com.
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Say Hi to Josh on the Trade Show Circuit 1 Anxiety CAN Be Overcome 2 A Better Way to Fix Patients’ Posture 2
Surprising Facts About Flip-Flops 3 Rebranding: Are You ‘Starry’-Eyed? 4
Don’t Be ‘Starry’-Eyed About Your Strategy REBRANDING THE RIGHT WAY
In early 2023, Pepsi shocked the public by rebranding its lemon-lime soda Sierra Mist as Starry. Though the move raised eyebrows and spawned jokes, the success of the company’s rebranding strategy remains to be seen. Rebranding is always tricky and opens you up to the wrong kind of attention. So, if you’re considering it for your business, how do you ensure you get the right reactions? Companies rebrand for many reasons. Many do so after flagging sales to revitalize interest or reach a new market. Others rebrand to reflect a significant change in the business, like an acquisition or considerable shift in products or services. Rebranding is also a tried-and-true method for companies to move on from bad publicity. But rebranding is more than renaming your business — in fact, you don’t necessarily need to rename your business at all. Rebranding
is more than a new company name, updated logo, or website. It’s about your business’s identity and overall strategy for the future. Since rebranding is not a quick fix, every business owner should evaluate their reasons for wanting to rebrand before making the leap. Simply “feeling” like it’s time for a change is not enough. Ask what you’re hoping to accomplish, then consider whether you need to rebrand to achieve it. Your brand may just need a “facelift” with a tweaked
2009. The company replaced its instantly recognizable image of a straw in an orange with a generic picture of a glass of orange juice. Consumers felt it cheapened the product — and some even had trouble finding it. Tropicana quickly switched back to its old packaging, but it was a $50 million mistake. Rebranding is a balancing act between refreshing your image and retaining the elements that made your company successful in the first place. Business leaders should strongly consider
logo, new company colors, or a refreshed social media presence.
hiring a rebranding expert who understands the risks before beginning an overhaul. It’s essential to understand your current customer base and target market. Otherwise, you could alienate both — and all your money, time, and effort could fall flat.
If you’re committed to rebranding, do it with clear eyes and an awareness of how your efforts could go wrong. One famous example was Tropicana (also owned by PepsiCo) in
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