5
FROM THE FOUNDER
It is a basic human need to see one’s work go from start to finish, and leaders need to do more to empower their people with this perspective. Connect your people to the end result
H ave you ever seen the lawn cutting or power washing videos where someone takes an overgrown yard or filthy patio and completely cleans it up? I occasionally get seduced into watching one while scrolling through social media and they are hard not to watch. I will confess I am a fan of doing my own lawncare (no one will have the quality standard I have) and would practically pay someone else to let me powerwash all day. It’s so gratifying to see the tangible results of my work.
Mark Zweig
Believe it or not, there is a lesson for us in those videos that could help our businesses immensely. I would bet most of us who are owners of mid- to high-level managers in AEC firms feel pretty gratified by the work our companies do. In many cases, depending on our scope (and the client of course) – we get to see it all – from the initial sale all the way through to final completion of whatever project it is we are involved with. That is satisfying and motivational to us, and helps fuel our passion for what we do. But what about everyone else? What about all of the
entry-level and mid-level design and technical staff who never get out of the office or away from their computer screens? What about the marketing staff who grind out qualification documents and proposals and provide presentation support? How are they going to get that same connection to the clients and the work that the owners and higher level managers get, improving the quality of what they do and gaining the resulting satisfaction that comes from seeing tangible accomplishment? Maybe we need to do more to give those people
See MARK ZWEIG, page 6
THE ZWEIG LETTER AUGUST 25, 2025, ISSUE 1599
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