Sustainable Packaging (Cont’d from Page 7)
continuing to shift and evolve. The message for the market is clear – sustainabili- ty isn’t a phase or fad for the consumer, it’s the next significant step change in buyer behaviour. How businesses are using this perspective to shape their packaging lines today will prove crucial for success tomorrow. Optimum Group Acquires Labelco Labelco A/S, Hinnerup, Belgium, a printing com- pany specializing in self-adhesive labels, has been acquired by Optimum Group. The current man- agement of Labelco A/S, represented by O.D. Mik- kelsen, will remain in place within the organization. The addition of Labelco A/S will reportedly sig- nificantly expand the Optimum Group’s presence in Denmark. Labelco A/S is reportedly one of the only label printing houses in Denmark with the British BRSCGS food safety certification. With the addition of Labelco A/S, the Optimum Group now consists of 18 member companies lo- cated in the Netherlands, Belgium, Germany and Denmark, with each member company having its own product/market combination.
BestBrightHalfHOUSEtwo.qxp_Layout 1 9/12/18 4:28 PM Page 1 In summary, the realm of ‘sustainability’ is pull- ing back to become more focused and more mean- ingful and putting real commercial potential in the crosshairs for brand owners. In addition, the con- sumer relationship with eco-friendly products is food and drink or FMCG, is that the technology behind it is complex and cutting edge but must be turned into an actionable step the consumer can take. While this involves rising technologies such as compostable packaging, for the most part this takes the form of clear recyclability. Studies conducted by intelligence organisation Cap- gemini Research Institute found that 72 percent of consumers actively want to adopt circular practices with their product selections, which puts recyclabil- ity front and centre of discussions. For many, it’s all about breaking away from the linear ‘take, make, waste’ model of consumerism and closing the loop. As recycling infrastructure races to catch up with the innovation on display from today’s brand and packaging manufacturers, including our own pio- neering range of bespoke and ‘off the shelf’ pack- aging, the future consumer is set to focus even more heavily on choosing packaging that’s simple to recycle in contemporary waste streams.
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Flexo Market News July 18, 2022 11
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